Open to opportunities

Edward Kowalski

@edwardkowalski

I've driven enterprise growth through global marketing, AI-enabled demand generation, and digital transformation.

I've led global marketing and growth programs at ResultsCX and Sutherland, building operating models, account-based marketing strategies, and go-to-market programs that align marketing, sales, and operations around revenue outcomes.

At Sutherland, I exceeded a $250M annual pipeline goal, generated more than $5M in revenue for Retail and Travel, and cultivated a $30M pipeline through alliances with Microsoft Azure, Google Cloud, and AWS. I also helped secure marketing-sourced client wins including Nordstrom, Mars Wrigley, Saks Fifth Avenue, Energizer, Airbnb, and College Hunks.

At Experian, I led a customer intelligence consulting practice, managed a $25M portfolio, generated $6M in new consulting revenue, and created a $25M sales pipeline. I advised Fortune 500 brands on customer acquisition, retention, loyalty, analytics, and customer experience transformation.

I've also led AI and advanced analytics product marketing at Opera Solutions, generating a $25M revenue pipeline, and bring experience across BPO, technology services, analytics, digital transformation, Retail, CPG, Travel, Hospitality, and Healthcare.

Experience

Work history, roles, and key accomplishments

VP, Marketing & Demand Generation

ResultsCX

May 2025 - Apr 2026 (11 months)

Recruited to modernize and scale North American marketing for a global CX and BPO provider. Built the marketing operating model, organizational structure, ABM strategy, and performance framework to support growth objectives.

Marketing Strategy Demand Generation ABM Martech Salesforce Digital Marketing Content Marketing Event Marketing Performance Measurement

Global Head, Corporate Marketing

Sutherland

Jun 2015 - Mar 2025 (9 years 9 months)

Led global marketing strategy across Retail, CPG, Travel, and Hospitality verticals for a digital transformation and CX provider. Partnered with executive leadership to strengthen market positioning and accelerate growth through integrated go-to-market initiatives.

Marketing Strategy Go To Market Thought Leadership Analyst Relations Strategic Partnerships Account Based Marketing AI Analytics Customer Experience Digital Transformation AWS

Strategic Marketing Services Practice Lead

Experian

Aug 2012 - May 2015 (2 years 9 months)

Led a marketing strategy and customer intelligence consulting practice for Fortune 500 brands. Served as a trusted advisor to CMOs, developing growth strategies and analytics solutions that connected marketing investments to financial outcomes.

Marketing Strategy Customer Intelligence Data Driven Marketing Customer Experience Analytics Consulting Business Case Development Customer Relationship Management

VP, Digital Product Development and Marketing

Opera Solutions

Aug 2011 - Jul 2012 (11 months)

Led product marketing, go-to-market strategy, and commercialization for an AI and analytics company. Partnered with data science and product teams to transform predictive analytics into market-facing solutions.

Product Marketing Go To Market AI advanced analytics Machine Learning Product Development Thought Leadership Growth Strategy