Eduardo Soto Cortes

At AudienceView, I connect Marketing, Sales, and Data across a global B2B SaaS environment. I led the post-acquisition migration of 150,000+ contacts from HubSpot to Salesforce/Pardot, designing routing logic and data-standardization processes for teams in the U.S. and Australia.

I build automation that removes manual work from revenue teams. Using n8n, Apollo API, and OpenAI, I created a real-time lead qualification engine that reduced manual prospect research by approximately 85% and improved BDR response speed and lead quality.

I also evaluate and integrate MarTech vendors including Apollo.io, Factors.ai, CauseIQ, RB2B, Dreamdata, and Salesloft. I redesigned Salesforce/Pardot attribution to achieve approximately 90% customer-journey visibility and developed Python matching and deduplication algorithms that increased processing capacity by 10x.

Previously at GM Financial and INGEL S.A., I built SQL, Python, and Power BI solutions for segmentation, reporting, lifecycle campaigns, contract operations, and digital transformation. I bring an Industrial Civil Engineering background, Data Science training, and professional English to complex operational challenges.