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Eduardo Casacola

@eduardocasacola

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Marketing automation specialist at Viva Sorte Group who doubled email channel gross profit and launched SMS marketing.

Brazil

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What I'm looking for

I'm looking for a 100% remote B2B contractor role in an asynchronous work environment, where I can apply lifecycle marketing, CRM automation, and growth strategies.

At Viva Sorte Group, I managed email marketing strategy and automated customer relationship and abandoned-cart workflows. I doubled the email channel’s gross profit in two months and launched the company’s SMS marketing project, which reached a 50% open rate and 15% CTR.

At Retornar, I led marketing communication and introduced ChatGPT, Gemini, and Copilot into the marketing department’s workflows. My SEO content systems generated over 33 million organic reach, 1.57 million clicks, and more than 700,000 website visits.

Experience

Work history, roles, and key accomplishments

Marketing Automation & CRM Specialist

Viva Sorte Group

Apr 2026 - Sep 2026 (5 months)

Managed end-to-end email marketing strategy, designed automated workflows, and implemented lead scoring systems. Achieved a 100% increase in email channel gross profit and led SMS marketing with 50% open rate and 15% CTR.

Email Marketing Marketing Automation CRM Lead Scoring Lead Tracking A B Testing Segmentation SMS Marketing

Communication & Content Lead

Retornar

Aug 2022 - Jun 2025 (2 years 10 months)

Led marketing communication for a national automotive promotional company, aligning organic campaigns with lead acquisition and e-commerce goals. Pioneered Generative AI integration to scale content production and generated over 33 million organic reach.

Marketing Communications Content Strategy Generative AI ChatGpt Gemini Copilot SEO Organic Reach Cross Functional Collaboration

SEO & Content Marketing Analyst

Mundomaz

Mar 2022 - Aug 2022 (5 months)

Developed SEO-driven content and promotional strategies for an e-commerce platform. Structured digital media campaigns and technical blog content to boost organic traffic and product visibility.

SEO Content Marketing Digital Media Blog Writing organic traffic