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Alejandra Schonenberg

@alejandraschonenberg

Operations & Events Manager at Básico, coordinating corporate and private events from client requirements through on-site service.

El Salvador
Message

At Básico, I plan and execute corporate and private events, coordinating client requirements, vendors, purchasing, inventory, staffing, logistics, and on-site service. I keep clients, suppliers, and the internal team aligned across multiple event timelines.

At Everblyss, I manage digital marketing, social media communications, supplier relationships, and day-to-day brand engagement. I also coordinate the brand’s participation in consumer markets and activations in the U.S. and Spain.

At Montebello Coffee Estate, I coordinated international trade-fair participation and contributed to marketing and brand-positioning strategies. I also contributed to international expansion initiatives that increased sales by 34%.

At Quick Pick, I co-developed the launch plan, customer experience, and brand strategy for a smart-retail concept. I coordinate suppliers, collateral, and launch logistics while building partnerships with companies, universities, and offices.

Experience

Work history, roles, and key accomplishments

BS
Current

Operations & Events Manager

Básico

Jan 2020 - Present (6 years 9 months)

Plan and execute corporate and private events end to end, coordinating client requirements, vendors, purchasing, inventory, staffing, logistics and on-site service. Manage multiple event timelines and communications simultaneously, keeping clients, suppliers and the internal team aligned on changes, action items and delivery details.

EV
Current

Founder & Brand Director

Everblyss

Jan 2018 - Present (8 years 9 months)

Manage digital marketing, social media communications, supplier relationships and day-to-day brand engagement for a consumer accessories brand. Plan and coordinate brand participation in consumer markets and activations in the U.S. and Spain, including launch timelines, collateral, production partners and customer-facing execution.

Education

Degrees, certifications, and relevant coursework

ELISAVA School of Design and Engineering logoEE

ELISAVA School of Design and Engineering

Master's, Branding

Master's in Branding from ELISAVA School of Design and Engineering, completed in 2016.

ELISAVA School of Design and Engineering logoEE

ELISAVA School of Design and Engineering

BSc and Master's, Advertising, Public Relations & Marketing

BSc and Master's in Advertising, Public Relations & Marketing from ELISAVA School of Design and Engineering, completed in 2014.

EH

Escuela de Comunicación Mónica Herrera

BSc, Integrated Marketing Communications

BSc in Integrated Marketing Communications from Escuela de Comunicación Mónica Herrera, completed in 2010.

Tech stack

Software and tools used professionally

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