Open to opportunities

Chi Lê

@chil

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Recent marketing graduate with a passion for digital content strategy.

Vietnam

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What I'm looking for

I am looking for a role that allows me to grow my marketing expertise while contributing to innovative projects in a dynamic company.

I am a recent graduate from the National Economic University, where I earned a Bachelor's degree in Marketing Management with a GPA of 3.40/4.00. My academic journey has been complemented by internships at prominent companies like HG Holding and Alpha Book, where I developed sector knowledge and honed my skills in communication, negotiation, and analytical thinking. I am eager to leverage my education and experiences to contribute to a market-leading company.

In my most recent role as a Marketing Manager at Phu Gia Company, I lead the B2B marketing strategy for premium Vietnamese handicrafts, targeting luxury cruise brands. I have successfully developed tailored marketing materials and established long-term partnerships with cruise operators, significantly increasing corporate orders. My experience in content creation, social media management, and campaign development has equipped me with the tools to enhance brand visibility and customer engagement across various platforms.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Phu Gia Company

Sep 2024 - Present (8 months)

Led B2B marketing strategy for premium silver and gold Vietnamese handicrafts, targeting luxury cruise brands. Developed tailored product catalogs and high-impact marketing materials to showcase cultural value and craftsmanship to international clients. Established and nurtured long-term partnerships with cruise operators, contributing to significant growth in corporate orders and repeat business.

B2B Marketing Marketing Strategy Partnership Development Market Research Product Marketing Client Management Direct Marketing

Social Marketing Manager

Ninety Six Digital Agency

Jul 2024 - Present (10 months)

Developed and executed content strategies for diverse industries including restaurants, nail salons, and clothing stores in Germany, ensuring brand consistency. Managed and optimized social media content across Instagram, Facebook, and TikTok, increasing brand visibility and engagement. Designed marketing campaigns for promotions and new product launches, utilizing engaging visuals and storytellin

Social Media Marketing Content Strategy Campaign Management Instagram TikTok Digital Marketing

Marketing Executive

HG Holding

Dec 2023 - Present (1 year 5 months)

Developed engaging content strategies for digital platforms, significantly enhancing brand awareness and customer engagement. Managed and optimized content across Facebook, Instagram, and YouTube, boosting user interaction and audience growth. Designed and executed interactive campaigns, including contests and live sessions, to foster community engagement.

Content Strategy Social Media Management Digital Marketing Campaign Development Brand Awareness Customer Engagement YouTube

Content Creator

Alpha Books Joint-Stock Company

Oct 2022 - Present (2 years 7 months)

Wrote, reviewed, edited, and updated content for the company's social media platforms. Created graphic designs for book content, enhancing visual appeal and engagement.

Content Creation Social Media Management Graphic Design Photoshop Video Editing Writing

Personal Assistant (PA)

Toravy Japan Limited Company

Jan 2019 - Present (6 years 4 months)

Participated in recruitment and dismissal processes, streamlining HR operations. Developed and implemented strategies to enhance workplace efficiency and achieve organizational goals.

Recruitment Problem Solving HR Operations

Education

Degrees, certifications, and relevant coursework

National Economic University

Bachelor's Degree, Marketing Management

Grade: 3.40/4.00

Graduated with a 3.40/4.00 honors degree in marketing management. Undertook internships at big companies such as HG Holding and Alpha Book, developing sector knowledge and gaining hands-on experience. Expanded transferable skills including commercial awareness, communication, negotiation, and analytical skills.