Open to opportunities

Edidiong Ekong

@edidiongekong

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Commercial business leader with expertise in B2C sales and partnerships.

Nigeria

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What I'm looking for

I seek a role that fosters innovation, values strategic partnerships, and offers growth opportunities.

I am a commercial business leader with extensive experience in driving B2C sales and establishing strategic B2B partnerships. My career has been marked by a proven track record of building long-term relationships with C-level stakeholders and delivering compelling value propositions. I am certified in cloud and cybersecurity, with a strong background in financial technology (FinTech) services and consumer packaged goods (CPG). My passion lies in ensuring that clients and businesses operate efficiently and securely.

In my current role as Senior Business Lead at Qore Technologies Limited, I have successfully driven the growth of the merchant services business, establishing partnerships that resulted in a 154% increase in transaction volumes. My previous experiences include leading product marketing at Interswitch Limited, where I executed marketing plans that significantly increased product adoption during challenging times. I thrive in dynamic environments and am committed to fostering innovation and excellence in every project I undertake.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Lead (VP) - Merchant Services

Current

Qore Technologies Limited

Jan 2023 - Present (2 years 6 months)

Drove the growth of the merchant services business by establishing long-term partnerships that guaranteed sustainable revenue. Supported and guided the product development process to maintain market fit and deliver client satisfaction.

B2B Partnerships Product Development Market Fit Revenue Growth Client Satisfaction NFC Tap to Pay Pay with Transfer

Opco CEO

Appzone Grid

Jan 2022 - Dec 2022 (11 months)

Delivered growth and expansion targets per the group's strategic objectives, with full P&L ownership and revenue delivery. Managed people and talent retention initiatives.

P&L management P&L Management Revenue Delivery Talent Retention Client Base Expansion Professional Development Strategic Planning

Opco CCO

Appzone Grid

May 2021 - Dec 2021 (7 months)

Developed and executed a go-to-market plan for the financial inclusion product. Led the acquisition, training, and growth of financial inclusion partners while ensuring security posture and fraud prevention.

Operational Workflows Go To Market Strategy Financial Inclusion Partner Acquisition Fraud Prevention Operational Workflow Customer Satisfaction

Product Marketing Manager (Financial Inclusion)

Interswitch Limited

Sep 2019 - Apr 2021 (1 year 7 months)

Developed and executed marketing plans for the financial inclusion product and business unit. Ensured brand positioning, messaging, and launch plans aligned with the product's marketing strategy.

Consumer Promotions ERP Product Marketing Financial Inclusion Brand Positioning Market Research Consumer Promotion

Trade Marketing Executive

Philip Morris Limited

Jul 2017 - Dec 2018 (1 year 5 months)

Developed and executed loyalty schemes to support national revenue targets and maintained inventory of deployed trade marketing assets. Defined and implemented control processes to ensure compliance of trade marketing programs.

Trade Marketing Loyalty Programs Inventory Management Control Processes Content Creation Digital Trade Engagement

Category Manager - Mainstream Spirits (MSS) & Ready-to-Drinks (RTDs)

Guinness Nigeria PLC.

Nov 2014 - May 2017 (2 years 6 months)

Managed product assortment, pricing, promotional strategies, and sales performance to deliver overall revenue expectations. Developed and executed trade programs supporting brand growth and distribution.

Category Management Product Assortment Pricing Strategy Promotional Strategy Sales Performance New Product Development

Trade Marketing & Account Manager

British American Tobacco Nigeria

Aug 2009 - Oct 2014 (5 years 2 months)

Managed retail and select key accounts within assigned territory, ensuring brand availability, adequate distribution, and correct pricing. Managed distributor sales teams and contributed to overall business revenue.

distribution management retail management Trade Marketing Account Management Sales Team Management Market Share Growth

Education

Degrees, certifications, and relevant coursework

University of Texas, Austin (McCombs School of Business)

Post Graduate Certificate, Cloud Computing

Completed a Post Graduate Certificate in Cloud Computing. This program provided in-depth knowledge and skills in various aspects of cloud technologies and their applications.

Massachusetts Institute of Technology (Professional Education)

Certificate, Digital Transformation

Completed a certificate program in Digital Transformation, covering key technologies such as AI, IoT, Cloud, Blockchain, and Cybersecurity. This course provided insights into leveraging digital advancements for business growth.

Chartered Institute of Marketing (CIM, UK)

Certificate, Marketing Metrics

Obtained a Certificate in Mastering Metrics from the Chartered Institute of Marketing. This program focused on developing skills in data analysis and performance measurement for marketing strategies.

Pan-Atlantic University, Lagos (Lagos Business School)

Certificate, Financial Inclusion

Participated in a program focused on building and enhancing sustainable business models for financial inclusion. The curriculum covered strategies and frameworks for developing robust financial services.

University of Uyo

Bachelor of Science, Pure Chemistry

Earned a Bachelor of Science degree in Pure Chemistry. The curriculum included extensive laboratory work and theoretical studies in various branches of chemistry.

Chartered Institute of Marketing (CIM, UK)

Certificate, Strategic Marketing

Completed a Certificate in Strategic Marketing from the Chartered Institute of Marketing. The course provided a comprehensive understanding of strategic marketing principles and their application in business.