At Inchcape Digital Delivery Center, I led end-to-end design for AI-powered productivity features used by 50k+ people, cutting task completion time by 82%. I also built the product’s design system from scratch, and feature satisfaction scores rose 30% as patterns became consistent and reusable.
As a self-employed UX/UI Designer for Netelinc Telecoms, I took two client projects from concept to shipped, responsive sites. I created high-fidelity Figma wireframes and interactive prototypes for engineering handoff, then ran cross-browser QA before launch.
At Almost Impossible Agency, I led UX/UI and brand-activation design across entertainment, banking, and FMCG clients. My work included a Sony Pictures VR activation for Bullet Train, which drew 5,000+ opening-weekend players, as well as a Mashreq Bank intranet redesign.
