Open to opportunities

Viviane Drummond

@vivianedrummond

Senior UX/UI designer blending strategic UX and striking visuals with AI-assisted production to deliver conversion-driven interfaces.

Spain

Message

What I'm looking for

I’m looking for a role where I can own end-to-end UX/UI and visual systems, partner with product teams, and use AI-assisted workflows to ship faster—while delivering accessible, conversion-driven experiences.

I’m a UX/UI & graphic designer who converts complex user needs into clear, conversion-driven experiences—moving from wireframes and prototypes to full visual systems and campaign assets. I combine strategic UX thinking with strong visual execution, and I use an AI-assisted production workflow to significantly reduce time-to-delivery.

In recent roles, I’ve owned end-to-end design across product and lifecycle channels, partnered with product managers to define user needs, and shipped solutions that increased engagement. I design responsive, accessible UI with strong hierarchy, run UX audits and competitor analyses, and build scalable design systems and style guides that reduce revision cycles and improve measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

UX/UI & Graphic Designer

Current

Actfly Martech

Dec 2025 - Present (6 months)

Designed and developed websites and landing pages in Framer, focusing on engagement and conversion. Applied UI/UX competitor analysis and accessibility-focused UI work while integrating AI-generated visuals into a scalable content production workflow.

Framer Figma UI UX Design Competitor Analysis Design Systems Accessibility Responsive Design AI assisted Design Prototyping

Current

Freelance UX/UI & Graphic

Current

Freelance

Mar 2016 - Present (10 years 3 months)

Delivered UX/UI and visual design projects for B2C platforms across iGaming, SaaS, insurance, fitness, and NGOs. Designed high-converting landing pages that improved engagement by up to 30% and created A/B testing and performance marketing creatives.

UX UI Design Landing Page Design Visual Design A B Testing Performance Creatives Prototyping Design Systems Conversion Optimization User Centered Design Wireframing

UX/UI Designer

Paradise Media Group

Jun 2023 - Oct 2025 (2 years 4 months)

Partnered with product managers to define user needs and ship solutions that increased engagement across B2C platforms. Reduced design approval rounds by 40% through high-fidelity UI component work, produced 60+ visual assets per month, and improved performance by reducing bounce rate 18% and cutting design iteration time by 30%.

UX UI Design A B Testing Competitor Analysis Figma Information Architecture

UX/UI & Graphic Designer

Vista Gaming

Jul 2022 - Jun 2023 (11 months)

Designed multi-channel marketing campaigns across web, mobile, email, and social, delivering 20+ assets per month. Implemented a new visual identity system that reduced revision cycles by 50% and created affiliate marketing materials that increased affiliate engagement by 40%.

Graphic Design Visual Identity UI Design Adobe Creative Suite Social Email Assets Revision Reduction