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Drashti Shukla

@drashtishukla

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E-commerce manager driving marketplace growth with data-led SEO and ads.

India

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What I'm looking for

I want to lead e-commerce growth across marketplaces, owning SEO, paid media, content, and CRM. I’ll guide cross-functional teams and use data to maximise ROAS, revenue, and customer outcomes with a strong, measurable operating cadence.

I’m an E-Commerce & Digital Marketing Manager with 7+ years of experience optimising multi-channel marketplace operations across the UK, Australia, and India. I specialise in Amazon, eBay, OnBuy, TikTok Shop, Shopify, WooCommerce, and Magento 2.0—using data-driven decision making to grow revenue and organic visibility.

In my current role as SEO & E-Commerce Store Manager at Intesols, I manage and optimise two e-commerce websites across UK and Australian markets. I build full-funnel digital marketing strategies (SEO, paid media, content, and email), implement advanced on-page SEO (schema markup, Core Web Vitals, technical audits, internal linking), and optimise Google Ads (PMax & Shopping) and Meta Ads campaigns for maximum ROI.

Previously at Vitapoint, I led a cross-functional team of 10 and scaled marketplace revenue by 40%+ across Amazon UK, eBay, OnBuy, and TikTok Shop. I also improved organic search rankings by 60% in 12 months, owned P&L across Shopify and Magento 2.0 storefronts, and supported faster onboarding by 30% through structured SOPs and training—while growing social followings by 25,000+.

Experience

Work history, roles, and key accomplishments

Current

SEO & E-Commerce Store Manager

Current

Intesols

May 2025 - Present (1 year 1 month)

Manage and optimise two e-commerce websites across UK and Australian markets. Led full-funnel SEO, paid media, content, and email marketing, improving performance through technical audits, schema markup, and ROAS-focused Google and Meta campaigns.

On Page SEO Technical SEO Meta Ads ROAS Email Marketing

Digital Marketing & E-Commerce Manager

Vitapoint

Mar 2023 - May 2025 (2 years 2 months)

Led a cross-functional team of 10 across sales, marketing, and customer service, scaling marketplace revenue by 40%+ across Amazon UK, eBay, OnBuy, and TikTok Shop. Improved organic search rankings by 60% in 12 months and owned P&L for three e-commerce sites (Shopify and Magento 2.0).

SEO Strategy Content Strategy Shopify Magento Paid Social P L Ownership Team Leadership Social Media Growth

SEO & E-Commerce Executive

BuysBest

Oct 2021 - Feb 2023 (1 year 4 months)

Managed end-to-end WooCommerce store operations including listings, fulfilment, returns, and customer support. Increased organic traffic by 35% through keyword research, on-site optimisation, and content work while running Google and Meta paid campaigns.

WooCommerce Keyword Research On Site SEO Content Optimization Google Ads Meta Ads Conversion Tracking CTR Optimization Customer Support Operations

Digital Marketing Executive

Aseum Info

Apr 2021 - Sep 2021 (5 months)

Conducted SEO audits, developed keyword strategies, and produced monthly performance reports. Managed social media activities and supported ongoing digital marketing initiatives.

performance reporting Social Media Management Content Planning Analytics Google Search Console Technical SEO

Social Media Executive / BDE

Dimension Plus

May 2018 - Mar 2019 (10 months)

Managed brand social channels and supported business development outreach. Handled customer communications to maintain consistent brand engagement and responsiveness.

Social Media Management Content Coordination Outreach Customer Communications

Customer Care Representative

Kiran Motors Ltd.

Jan 2017 - Feb 2018 (1 year 1 month)

Handled inbound customer queries, resolved complaints, and maintained accurate CRM records. Supported customer service operations by ensuring timely, well-documented resolutions.

Customer Support Complaint Resolution CRM Data Management Inbound Customer Queries Documentation