Doug Smith

On a personal level, my general motivation is to be useful - to have an impact, make a difference, be organised, get things done - and for my work to have value.

As a copywriter and marketer, I’ve worked closely with clients to identify/clarify target audiences and create material that speaks to their needs, hopes, fears, desires.

In my time, both freelance and in-house at an agency, I have:

- Delivered high-quality copy for websites, emails, landing pages, brochures and ads

- Conducted interviews to produce articles, case studies, profile pieces and award entries

- Created tone of voice docs, brand manifestos, blog articles and direct marketing materials

- Drafted detailed briefs for other writers and reviewed their work

- Been part of teams that created results like: 127% increase in annual website visits; 4X more job applications; 35X more online enquiries; 86.9% increase in website sessions; 100% increase in website conversions; an average rank increase of 5 positions, and an industry award win.

- Worked with two variants of the WordPress CMS to input and structure content

- Run ads in Meta and Amazon

- Wrote (and narrated!) video scripts

- Run discovery sessions and workshops to define brand voice, values, market and goals

- Worked with B2B & BTC brands, tech startups, charities, solopreneurs and creative agencies

Nobody’s sent round any grumpy-looking guys with cricket bats yet. In fact, usually it goes down pretty well:

“I can highly recommend Doug. He understood our brief and created great content which aligned with our brand. He’s also a nice chap to work with!” – Alina Jenkins, BodyTalk, UK.

As a freelancer, I’ve been as rigorous in keeping records, networking, pitching and following up on leads as I have been in carrying out the work itself.

Also, previously as a talent agent for international bands and DJs, I had to studiously make sure all arrangements were in place for engagements, keep a meticulous contact database and make sure the accounts added up. As well as actually selling the artists into the shows in the first place.

I’ve always enjoyed great relationships with colleagues, and have collaborated with designers, SEOs, account managers and clients themselves in the course of my work.

Want to see some examples? I know I would. Check out my portfolio link!

Thanks for reading!