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Doriana Ferrieri

@dorianaferrieri

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Creative Social Media Manager with a passion for digital storytelling.

Italy

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What I'm looking for

I seek a role that fosters creativity and allows for impactful storytelling in a collaborative environment.

As a Social Media Manager at Holly Agency, I specialize in the strategic and operational management of social media channels for diverse brands, including those in food, events, beauty, and HR. My role involves crafting digital strategies, creating original content, and developing brand identities that resonate with target audiences. I take pride in defining the tone of voice and creating editorial plans that align with communication goals, ensuring that every piece of content is both engaging and effective.

My passion for storytelling drives me to analyze data and optimize strategies to enhance engagement and brand awareness. I thrive in dynamic, creative environments and collaborate closely with photographers, videomakers, and graphic designers to produce high-performing creative materials. With a Master's Degree in Web Marketing & Social Media, I have a solid foundation in digital marketing strategies and online communication, which I leverage to deliver impactful social media campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Holly Agency

Jan 2023 - Present (2 years 6 months)

Responsible for the strategic and operational management of social media channels for brands across various sectors. Develop visual and written content aligned with communication goals, monitoring campaign performance and optimizing strategies to boost engagement and brand awareness.

Social Media Management Content Creation Digital Strategy Performance Analysis Brand Awareness Community Management Meta Ads Capcut Trello

Sales Assistant

Pandora & Calvin Klein

Managed direct customer relationships and effective communication, supporting product promotion with attention to brand storytelling. Organized display areas in line with brand guidelines and adhered to deadlines during high-traffic periods.

Customer Relationship Management Product Promotion Storytelling Visual Merchandising Teamwork Sales Customer Service Communication Retail Operations

Customer Care

Network Contacts

Handled customer requests via phone, providing support with administrative procedures and energy supply services. Resolved technical and contractual issues using CRM and management software, ensuring clear and effective communication.

Customer Service CRM Software Technical Support Administrative Support Problem Solving Communication Data Entry Call Center Operations

Education

Degrees, certifications, and relevant coursework

University of Bari Aldo Moro

Bachelor's Degree, Linguistic and Intercultural Communication

Grade: 106 out of 110

Study of communication processes in multicultural contexts. In-depth study of linguistics, semiotics, and sociology of communication. Analysis of media and intercultural dynamics. Study of languages: English, German, and French. Development of linguistic and relational skills in an international environment.

Albert Einstein Scientific High School

High School Diploma, Scientific Studies

Grade: 96

Completed high school education with a focus on scientific subjects. Achieved a strong academic performance.

University of Warsaw

Master's Degree, Web Marketing & Social Media

In-depth study of digital marketing strategies and online communication. Study of main advertising tools and data analysis. Project work on social campaigns and content strategy. Training on SEO, SEM, email marketing, and community management. Courses delivered entirely in English.