Open to opportunities

Caroline Gabilan

@carolinegabilan

Message

Influencer marketing and digital strategist driving brand growth and engagement.

Italy

Message

What I'm looking for

I seek roles leading influencer and digital campaigns at mission-driven brands, with autonomy to shape strategy, collaborate cross-functionally, and drive measurable growth.

I am an influencer marketing and digital strategist with experience leading campaigns, managing creator relationships, and designing multi-platform marketing programs for beauty and consumer brands.

At Stars and Stories I oversee influencer campaigns from strategy to execution, collaborate with clients like L'Oréal and Max Factor, and contribute to business strategy including pricing and Shopify product mix.

As a freelancer I plan, execute, and analyze Google Ads, Meta Ads and Instagram campaigns, develop influencer programs, and implement SEO, content marketing and paid advertising to maximize brand reach.

I hold a Master’s in Digital Marketing and certifications in growth hacking and events planning, and I bring strengths in campaign execution, community management, performance tracking and event coordination.

Experience

Work history, roles, and key accomplishments

Current

Campaign and Influencer Manager

Current

Stars and Stories

Dec 2019 - Present (5 years 10 months)

Oversee influencer marketing campaigns from strategy to execution, managing creator relationships and optimizing content and newsletters to grow brand awareness and engagement.

Influencer Marketing Community Management Social Media Mailchimp Shopify Campaign Strategy Performance Analysis

Current

Brand & Digital Marketing Freelancer

Current

Freelancer

Jun 2016 - Present (9 years 4 months)

Plan, execute, and analyze multi-platform digital marketing and influencer campaigns, leveraging paid ads, SEO, and content to maximize client brand reach and consistency.

Google Ads Meta Ads Instagram Influencer Marketing SEO Content Marketing Paid Advertising Brand Management

Marketing Professional

Frange Bellezza & Benessere

Jul 2018 - Nov 2019 (1 year 4 months)

Created and managed social media and digital campaigns, designed marketing materials, and organized events and training to strengthen customer engagement and brand presence.

Social Media Content Creation Graphic Design Event Planning CRM Campaign Management Promotional Materials Customer Experience

Marketing Coordinator

Instituto Beleza Natural

Feb 2012 - May 2015 (3 years 3 months)

Led influencer and digital marketing campaigns, managed product lifecycle from research to launch, and planned events to enhance brand positioning and merchandising performance.

Influencer Marketing Product Launch Event Planning Visual Merchandising Market Research Performance Analysis Product Positioning

Event Organizer

PromoOffice Agency

Conceptualized and managed corporate and public events for major clients, ensuring coordination, brand consistency, and client satisfaction across projects.