Open to opportunities

Donata Tortella

@donatatortella

Message

Content editor and trainer, ex-Google, Apple and JUUL. Available remote, contract or full-time.

Italy

Message

What I'm looking for

I'm looking to create inclusive, accessible digital learning experiences and support global teams through training, content development, and localization.

I train, teach, and edit content. I make the complex simple.

That's been my work for nearly twenty years, at Google, Apple and JUUL. At Apple I edited and localized content for the Italian market. At Google I ran localization across more than 40 languages and managed content for global partnerships. At JUUL I led global content and localization inside the Learning and Development team. Before that, creative strategy at WPP in London.

I'm also a Cambridge-certified teacher (CELTA) with five years teaching adults, so I bring editorial precision together with a real feel for how people learn. And I work fluently with AI to make content and learning faster and sharper.

I'm now looking for remote content editor, content design and training roles. I'm a dual US and EU citizen based in Italy with my own business, so I can join as a direct contractor with no sponsorship, or full-time via an Employer of Record, across US and EU time zones.

Experience

Work history, roles, and key accomplishments

Current

ESL Teacher | Training Specialist

Current

Athena Docet IH Pescara

Jan 2021 - Present (5 years 7 months)

- Design and deliver tailored English and Italian language programs for learners of all ages in private and group settings.
- Develop customized learning materials and resources focused on academic, professional, and business communication goals.
- Specialize in Cambridge exam preparation across all proficiency levels.
- Support learner progress through assessment, feedback, and performance‑based

Training English English Teaching

Global Content & Localization Strategist

Juul Labs

Nov 2019 - Sep 2020 (10 months)

- Produced content for international expansion, launching localization initiatives in two countries every three months
- Optimized localization procedures by selecting vendors with superior translation capabilities
- Developed JUUL terminology glossary to ensure consistent translations across all materials
- Conducted content audits on FAQs, SOPs, and email templates, improving readability and red

Training

Partner Brand Manager, Google Play

Google

Aug 2016 - Aug 2017 (1 year)

• Supervised content approval for 100+ global strategic partnerships
• Maintained brand integrity across developer partnerships per Google brand guidelines
• Ensured consistent messaging across international markets and stakeholder communications

Editing Branding Brand Strategy Translation Management Brand Management

Localization Project Coordinator

Google

Oct 2014 - Aug 2016 (1 year 10 months)

• Managed localization projects for AdWords Marketing across 40+ languages
• Ensured cultural appropriateness of training and support materials
• Collaborated with global teams and translation vendors to maintain messaging consistency

Editing Localization Testing Project Management Translation Management Process Improvement Problem Solving Project Coordination

Localization Content Editor

Welocalize/Apple

Mar 2014 - Sep 2014 (6 months)

• Reviewed and edited text, graphics, and multimedia content for Italian market approval
• Edited and approved iTunes media content to ensure Apple brand compliance

Editing Translation Management

Italian Teacher

School of Italian Language and Culture

Feb 2014 - Sep 2014 (7 months)

- Presented lessons on vocabulary, proper pronunciation, sentence structure, and grammar basics
- Developed unit objectives and supporting lesson plans to teach Italian language
- Provided an immersive experience with cultural insights into Italian society

Teaching

Creative Strategist

MindShare Worldwide

Jan 2009 - Dec 2013 (4 years 11 months)

• Developed copy and advertising concepts for brands including Nestle, Pepsi, and Unilever
• Led 6-person design team for high-profile client projects

Creative Strategy Brand Strategy Project Management Problem Solving Brand Management Project Coordination

Education

Degrees, certifications, and relevant coursework

UC Berkeley Extension

Digital Marketing Certification

2020 - 2020

Strategic, Hands-On, multidisciplinary Digital Marketing Training

Watford

Copywriting/Art direction - London, Advertising

2007 - 2008

Referred to as the “Oxbridge of Advertising” this college is widely considered to be the best ad course in the UK.
Postgraduate portfolio was selected for exhibition at CREAM (2007), a worldwide competition featuring the best emerging creative talent.

Watford College

Postgraduate Diploma, Advertising

2007 - 2008

Studied Copywriting and Art Direction at Watford College, a prestigious advertising school. The postgraduate portfolio was selected for exhibition at CREAM 2007.