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Donalyn Sabangan

@donalynsabangan

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Brand Development Lead blending strategy, market research, and cross-functional execution to drive growth.

Philippines

Message

What I'm looking for

I’m looking to grow in brand strategy and growth initiatives—working cross-functionally, using market research to refine positioning, and leading projects end-to-end from planning to execution with strong partners and clear impact.

I’m a Brand Development Lead with experience building brand strategies, positioning frameworks, and growth initiatives across multiple business projects. I coordinate cross-functional efforts across marketing, operations, partnerships, and business development, ensuring priorities move from planning through execution.

I bring a strong research-to-messaging workflow, having conducted market and consumer research to uncover target audiences, pain points, and buying behaviors, then translated insights into customer-focused messaging, landing page content, and campaign copy. Alongside stakeholder and vendor coordination, I support strategic initiatives through procurement activities—sourcing suppliers, negotiating with vendors, and managing requirements to keep projects on track.

Experience

Work history, roles, and key accomplishments

Current

Brand Development Lead

Current

WeTrade Digital Ventures

Oct 2025 - Present (8 months)

Leads brand development initiatives across multiple business projects, developing positioning frameworks and growth strategies aligned to organizational goals. Manages cross-functional projects and coordinates stakeholders while sourcing suppliers and overseeing procurement to support delivery.

Brand Strategy Positioning Project Management Stakeholder Management Vendor Procurement Supplier Sourcing Business Operations Partnerships

Marketing Associate

WeTrade Digital Ventures

Oct 2024 - Oct 2025 (1 year)

Conducted market and consumer research to define target audiences and inform customer-focused messaging and positioning strategies. Created and optimized landing page content and wrote social media and campaign copy based on insights.

Market Research Consumer Insights Customer Segmentation Messaging And Positioning Social Media Copywriting

Virtual Intern

JPA Travel and Tours

Aug 2022 - Sep 2022 (1 month)

Completed a virtual industry exposure program focused on end-to-end travel and tour operations. Built understanding of itinerary development, booking workflows, and customer engagement in a travel context.

Travel Operations Customer Engagement Customer Service Support Tourism Operations Virtual Internship