Donalyn Sabangan
@donalynsabangan
Brand Development Lead blending strategy, market research, and cross-functional execution to drive growth.
What I'm looking for
I’m a Brand Development Lead with experience building brand strategies, positioning frameworks, and growth initiatives across multiple business projects. I coordinate cross-functional efforts across marketing, operations, partnerships, and business development, ensuring priorities move from planning through execution.
I bring a strong research-to-messaging workflow, having conducted market and consumer research to uncover target audiences, pain points, and buying behaviors, then translated insights into customer-focused messaging, landing page content, and campaign copy. Alongside stakeholder and vendor coordination, I support strategic initiatives through procurement activities—sourcing suppliers, negotiating with vendors, and managing requirements to keep projects on track.
Experience
Work history, roles, and key accomplishments
Brand Development Lead
WeTrade Digital Ventures
Oct 2025 - Present (8 months)
Leads brand development initiatives across multiple business projects, developing positioning frameworks and growth strategies aligned to organizational goals. Manages cross-functional projects and coordinates stakeholders while sourcing suppliers and overseeing procurement to support delivery.
Marketing Associate
WeTrade Digital Ventures
Oct 2024 - Oct 2025 (1 year)
Conducted market and consumer research to define target audiences and inform customer-focused messaging and positioning strategies. Created and optimized landing page content and wrote social media and campaign copy based on insights.
Virtual Intern
JPA Travel and Tours
Aug 2022 - Sep 2022 (1 month)
Completed a virtual industry exposure program focused on end-to-end travel and tour operations. Built understanding of itinerary development, booking workflows, and customer engagement in a travel context.
Education
Degrees, certifications, and relevant coursework
Polytechnic University of the Philippines
Bachelor of Science in Tourism Management, Tourism Management
2020 - 2024
Grade: Magna Cum Laude
Earned a BS in Tourism Management at Polytechnic University of the Philippines (Magna Cum Laude) from 2020 to 2024.
Signal Village National High School
High School, Humanities & Social Sciences
2018 - 2020
Grade: With High Honors
Completed studies in the Humanities & Social Sciences track at Signal Village National High School (with High Honors) from 2018 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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