Open to opportunities

Donald Harwood

@donaldharwood

Marketing Director and project-focused strategist, I grow brand awareness with data-driven campaigns and on-time delivery.

United States

Message

What I'm looking for

I’m looking for a role where I can lead multi-channel growth, apply analytics to optimize budgets and ROI, and partner with cross-functional teams to deliver customer-focused campaigns on time and within scope.

I’m a Marketing Director with a strong project management mindset, blending creative writing with rigorous market research to build campaigns that drive engagement and brand awareness. I’ve led cross-functional, multi-channel initiatives that turn insights into measurable results—while keeping work delivered on time and within budget.

At Omnicom Group, I spearheaded marketing strategies that increased brand awareness and drove revenue growth by 30% year-over-year. I also optimized budget allocation through data-driven initiatives, improving ROI by 40% and boosting customer engagement by 25% through integrated campaigns.

Earlier roles strengthened my execution across strategy, content, and analytics: I increased brand awareness by 35%, grew client engagement and retention by 20%, and lifted ROI by 15% for key advertising initiatives. Most recently as an Assistant Project Manager, I coordinate digital media marketing projects—managing schedules, budgets, resources, and risk—to align stakeholders and teams around client goals.

Experience

Work history, roles, and key accomplishments

Current

Assistant Project Manager

Current

Karnes Consulting LLC

Aug 2023 - Present (2 years 9 months)

Coordinated cross-functional teams to ensure timely delivery of digital media marketing projects, improving client satisfaction and retention. Managed project schedules, budgets, and resources, facilitated stakeholder-to-technical alignment, and used risk management to minimize delays.

Project Scheduling Budget Management Resource Planning Risk Management Stakeholder Management Consulting Delivery

Marketing Director

Omnicom Group

Jan 2021 - Aug 2023 (2 years 7 months)

Spearheaded marketing strategies that increased brand awareness and drove revenue growth of 30% year-over-year. Led multi-channel campaigns to boost customer engagement by 25% and improved ROI by 40% through data-driven budget allocation and performance optimization.

Marketing Strategy Revenue Growth Customer Engagement ROI Optimization Data Driven Marketing Stakeholder Management Partner Management

Content Creation Specialist

Twitter

May 2019 - Jan 2021 (1 year 8 months)

Developed and executed content strategies that increased audience engagement by 35% across multiple digital platforms. Managed end-to-end content workflows—research, writing, editing, and publishing—while collaborating with cross-functional teams to meet brand guidelines.

Content Strategy Audience Engagement Research Writing Editing Publishing Collaboration

Senior Marketing Specialist

Threedots.digital

Dec 2013 - Feb 2019 (5 years 2 months)

Developed and executed marketing campaigns that increased brand awareness by 35% and delivered 20% growth in client engagement and retention. Optimized advertising initiatives using market trends and consumer insights to drive a 15% increase in ROI, managing SEO, SEM, and social media efforts.

Campaign Management Brand Strategy Market Trends Consumer Insights SEO SEM Social Media Marketing ROI Optimization Cross functional Leadership Client Engagement

Communications Specialist

Reactivate Publishing

Jan 2010 - Nov 2013 (3 years 10 months)

Developed and executed communication strategies to enhance brand visibility and engagement in the digital publishing space. Managed internal and external messaging, collaborated with editorial and marketing teams to increase audience reach and retention, and used analytics to measure and improve campaign effectiveness.

Communication Strategy Internal Communications External Communications Content Development Audience Reach Retention Strategy Data Analytics

Market Analyst

Digital Natives Consulting

Jan 2005 - Dec 2009 (4 years 11 months)

Conducted comprehensive market research and competitive analysis to identify emerging trends and growth opportunities in digital media marketing. Built detailed reports and forecasts and analyzed consumer behavior and campaign performance to support data-driven decisions.

Market Research Competitive Analysis Forecasting Consumer Analytics Statistical Analysis Reporting Trend Analysis Data Driven