At Harley-Davidson Motor Company, I led end-to-end mixed-methods research across digital products, customer experience, consumer behavior, and product development. My research informed portfolio-level product decisions, including changes to default product presentation and positioning across model lines.
I designed and conducted interviews, usability studies, surveys, and ethnographic research, then translated the evidence into recommendations for product, design, engineering, marketing, and executive stakeholders. I also built and managed a longitudinal customer and prospect research community for continuous learning and access to participants.
At the University of Wisconsin System, I designed and taught sociology and human-services coursework, and mentored undergraduate researchers in qualitative methods and research design. I also guided student projects on workplace technologies and the social consequences of technological change.
My doctoral and applied research at the University of Wisconsin-Milwaukee examined citizenship, migration, institutional systems, and social inequality. I developed coding frameworks and triangulated interviews with policy, legal, demographic, and survey evidence to produce findings grounded in what the evidence supported.
