Divya Babu

Lead digital campaign strategy and execution across MENA, India and Poland, partnering with country managers to align marketing efforts with local goals. Plan, launch, and optimize Meta and Google Ads lead-generation campaigns, growing qualified lead volume by 32.5% while reducing CPQL on a lower overall budget.

Owned digital campaign strategy for four colleges, setting distinct audience-targeting approaches for each. Managed a £200K+ annual budget, reallocating spend across colleges and channels to hit marketing goals without increasing total spend.

Built and ran the paid campaign strategy for Keighley College from scratch across Meta, TikTok, Google Ads, and LinkedIn. Refined campaigns to hit target KPIs, cutting CPM and raising CTR by iterating on creative and audience testing.

Rebuilt the marketing approach around high-value content instead of direct sales pitches, driving quality lead generation. Ran and optimized Google Ads and Meta Ads campaigns, improving conversion rates and cutting CPA through creative and audience-segmentation testing.

Promoted from content writer to Content Marketing Executive within 4 months, taking end-to-end ownership of content for campaigns, blogs, social, and promotional material. Built the social media strategy from the ground up and grew the social base by 150%.

MSc in International Marketing Management from the University of Leeds, with coursework in Marketing Analytics, Marketing Research, and Global Marketing. Thesis on Analyzing Consumer Behaviour.

BTech in Information Technology from Anna University, Chennai.

Certifications in Search Ads, Campaign Management, Search Ads 360, and Display.

Analytics Individual Qualification certification.

Fundamentals of Digital Marketing certification.

Certifications in Digital Marketing and Digital Advertising.