Dipanjenah Ali

Leads B2B content strategy, creation, and quality control across whitepapers, reports, case studies, and sales playbooks. Manages and mentors content creators while partnering with sales, product, design, and marketing teams.

Led writers, agencies, and freelancers in producing accurate, search-led content aligned with quarterly editorial priorities. Partnered with product marketing and SEO leaders to strengthen messaging and organic visibility.

Developed case studies from client interviews and product feedback, turning customer evidence into market-facing proof. Created long-form thought leadership, product videos, and multimedia assets to strengthen product visibility.

Created research-led blogs, e-books, guides, and industry forecasts, and edited external communications. Helped build the Mettl Resources Library and Glossary with SEO-focused content to support discovery and lead generation.

Wrote extensive articles and POV content for global clients and internal stakeholders. Built SEO-content authority for professional services, medical providers, fintech, and hospitality industries.

Owned social media, internal communications, and PR content for Paytm Entertainment. Created integrated campaign content across in-app notifications, SMS, email, banners, blogs, and press releases.

Delivered customer-facing content for clients in fashion, jewelry design, retail, and F&B. Mentored new teams to break monotony across content formats and achieved client accolades.

Conceptualized campaigns and wrote scripts, brochures, mailers, social content, press releases, and blogs for clients across real estate, consumer goods, healthcare, and tourism. Launched in-house digital publications.

Grade: CGPA: 8.89

Master of Design in Communication and Research from the National Institute of Fashion Technology, completed in 2014.

Bachelor of Fine Arts in Painting from Jamia Millia Islamia, completed in 2012.