Open to opportunities

dilshi sumedha

@dilshisumedha

Message

I build data-driven digital campaigns that generate engagement and leads.

Sri Lanka

Message

What I'm looking for

I'm looking to build and optimize data-driven digital marketing campaigns across paid advertising, SEO, content, email, analytics, and marketing automation, with opportunities to drive engagement and lead generation.

At Klyra Digital, I plan, launch, and optimize Google Ads campaigns while delivering SEO, WordPress landing pages, and performance reporting to improve engagement and lead generation.

Previously at Spa Ceylon Ayurveda Wellness, I built and optimized Klaviyo automations across email, SMS, app notifications, and loyalty triggers. I connected CRM, loyalty, ecommerce, and advertising platforms to support accurate segmentation, personalization, and reliable customer journeys.

I've also supported sales development for WSO2 Choreo through LinkedIn marketing, email campaigns, social outreach, blog content, and SDR process optimization. I bring hands-on experience in paid search, SEO, content, web analytics, email marketing, and marketing automation for technology and ecommerce brands.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Klyra Digital

Feb 2026 - Present (6 months)

Plan, launch, and optimize Google Ads campaigns across projects, monitor performance to improve engagement and lead generation. Perform SEO tasks including keyword research, on-page optimization, content briefs, and assist with SEO audits. Design and build blog pages and landing pages in WordPress, and track campaign performance analytics to report insights.

Google Ads SEO Keyword Research On Page SEO SEO Content Briefs WordPress Web Analytics Campaign Optimization Lead Generation

Email Marketing Associate

Spa Ceylon Ayurveda Wellness

Mar 2025 - Jan 2026 (10 months)

Designed, tested, and optimized automated workflows in Klaviyo across email, SMS, app notifications, and loyalty triggers. Integrated CRM, loyalty, ecommerce, and ad platforms to ensure seamless data flow and accurate audience segmentation. Partnered with Data Analytics to implement segmentation and personalization logic across customer journeys. Maintained and enhanced loyalty program infrastruct

Klaviyo Email Marketing SMS Marketing Marketing Automation CRM Integration Loyalty Programs Segmentation Personalization APIs Troubleshooting

Product Marketing Intern

WSO2 Lanka (Pvt) Ltd

Sep 2024 - Feb 2025 (5 months)

Led sales development for WSO2 Choreo through LinkedIn marketing, email campaigns, and coordinated social media outreach, driving engagement and generating leads. Created blog posts, targeted email campaigns, and LinkedIn outreach strategies that significantly improved lead conversion. Researched and optimized the SDR process, refining outreach strategies for better lead generation.

LinkedIn marketing Email Campaigns Social Media Outreach Lead Generation Blog Writing Sales Development

Education

Degrees, certifications, and relevant coursework

University of Colombo

Bachelor of Business Administration, International Business Management

2021 - 2025

Grade: First Class Honours, GPA: 3.85

Pursued a BBA (Hons) in International Business Management, graduating with First Class Honours and a GPA of 3.85. Completed relevant coursework in Marketing Management, CRM, Global Marketing, and Destination Marketing.