diksha katyal

Launched a D2C spiritual wellness brand and grew it to ₹65L monthly revenue. Set up the e-commerce stack including website, payment gateway, checkout, and logistics partners.

Built and shaped the brand for a leading institute for Vedic and occult sciences, now at ₹1.5 Cr+ monthly revenue. Drove marketing strategy across digital, social media, content, webinars, and partnerships to generate enrolments.

Managed brand marketing in India for a digital-first global makeup brand. Worked with the global team on forecasting, launches, and content strategy, and planned e-commerce growth on Nykaa.

Launched beauty-tech features including AR-based Virtual Try-On and chatbot integrations. Designed consumer journeys and retargeting strategies using first-party data and owned platforms.

Supported e-commerce growth for Maybelline through campaign planning and promotion analysis. Delivered a sales expansion project in Jodhpur that grew retail reach and market share.

Supported digital campaigns, retail launches, and e-commerce content. Coordinated across sales, logistics, and marketing.

Served as Creative Director at The Telegraph, India.

Interned as a PR Intern at Temperley London.

Interned as a Client Relationship Intern at FFWD Events in Dubai.

Pursued a Master's in Fashion & Luxury Brand Management, a dual degree with Manchester University.

Completed a Bachelor of Business Administration with a focus on Marketing.