Diego Perez
@diegoperez
I am a UX/UI lead and founder driving product design and startup growth.
What I'm looking for
I’m a UX/UI lead designer and founder with 16 years’ experience leading product and agency design. Over the last 6 years I founded and directed Unlocal.co and its design school, helping startups raise over $60M and contributing to roughly $40M in exits.
I specialize in SaaS product design, complex data interfaces and design systems, having led projects for Marsh McLennan, Infinitas Learning, Butlin’s and others. I mentor teams, drive product strategy, and focus on clean, intuitive interfaces that scale and deliver measurable outcomes.
Experience
Work history, roles, and key accomplishments
Founder & CEO
Unlocal.co
Jul 2009 - Jan 2024 (14 years 6 months)
Founded and led a boutique design agency and design school, directing and mentoring a distributed design team and delivering UX/UI for clients. Helped startups raise over $60M and achieve ~$40M in exits and designed an internal SaaS for Marsh McLennan.
UX/UI Designer
Infinitas Learning
Oct 2018 - Oct 2021 (3 years)
Designed e-commerce site, teacher authoring tools, student testing platforms, and interactive design systems to improve content creation and learning workflows.
UX/UI Designer
Butlin's
Nov 2019 - May 2020 (6 months)
Audited and conceptualized new ideas for the public website, redesigning key flows to improve usability and user journeys.
SaaS UX/UI Designer
Marsh McLennan
Oct 2019 - Mar 2020 (5 months)
Designed an extensive internal SaaS to manage insurance policies, clients, and complex data, transforming heavy data areas into clean, intuitive interfaces.
SaaS UX/UI Designer
Utility Warehouse
Sep 2019 - Feb 2020 (5 months)
Designed a SaaS solution to manage client records, electric meters, and billing, improving internal information management and operational workflows.
SaaS UX/UI Designer
Serve Legal
Nov 2019 - Jan 2020 (2 months)
Designed an internal SaaS for managers to track employees and assigned tasks, streamlining task management and oversight workflows.
Lead Designer
Blink
Jan 2017 - Feb 2019 (2 years 1 month)
Designed brand identity and web for a flight insurance startup that was acquired by CPP Group PLC for $1M one month after launch; continued to deliver product and strategy work post-acquisition.
Lead Designer
CoFoundersLab
Jan 2017 - Nov 2017 (10 months)
Audited and redesigned the platform and mobile app, increasing user acquisition by 30% and supporting founders through a successful $5M exit.
SAAS UX/UI Designer
Onesky Flight LLC
Led design of an ambitious SaaS platform to manage private jet enquiries, flights, airports, pilots, and related operational data, consolidating complex workflows into a single interface.
Education
Degrees, certifications, and relevant coursework
Diego hasn't added their education
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