At Ameriabank CJSC, I manage the bank’s website as a digital product, setting goals, KPIs, and success metrics aligned with business strategy. I plan the website budget and report on product performance, SEO, and growth.
I use user behavior and journey analysis to identify friction and guide UI/UX improvements. I also launch campaign-specific product pages to support marketing initiatives and improve engagement and conversion.
My SEO work includes audits, keyword research, and data-informed initiatives to improve visibility and lead generation. As a Website Specialist at Ameriabank CJSC, I also worked with developers and content teams on technical and product enhancements.
I’ve managed email campaigns with GetResponse and Emarsys, collaborating with marketing teams to improve conversion rates. I recently completed a Product Management course at Armenian Code Academy to strengthen my product discovery, delivery, and stakeholder management skills.
