At NARS COSMETICS (GROUPE SHISEIDO), I was responsible for the global brand strategy in Mexico, including marketing, launches, sales forecasting, sell-out, and distributor relations.
At CLARINS, I managed the makeup category, including its portfolio, innovation, profitability, and brand growth. At MAC COSMETICS – ESTÉE LAUDER COMPANIES, I was responsible for commercial and strategic planning across product portfolios and collections.
Since 2021, I’ve worked as an independent international marketing consultant. My experience spans beauty, cosmetics, and consumer goods, including roles at L'ORÉAL PARIS and UNILEVER.
