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Maia Guterbock

@maiaguterbock

Global influence and talent manager at Estée Lauder Companies — Kilian Paris, driving Cannes Film Festival activations with €24M earned media value.

France

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At Estée Lauder Companies — Kilian Paris, I lead global influence and talent strategy across international markets. I develop celebrity, influencer, and luxury brand partnerships, and lead PR and experiential activations including Cannes Film Festival, with €24M earned media value.

I also direct communications initiatives with founder Kilian Hennessy, Global Makeup Creative Director Sir John, and luxury partners. Previously, I directed global Instagram and TikTok strategy and developed CSR communications strategy and global guidelines aligned with Estée Lauder Companies' sustainability framework.

Experience

Work history, roles, and key accomplishments

Current

Global Influence & Talent Manager

Current

Estée Lauder Companies

Jun 2023 - Present (3 years 4 months)

Lead global influence and talent strategy across key international markets, driving brand awareness and cultural relevance. Develop celebrity and influencer partnerships, oversee high-profile PR activations, and manage global PR budget operations.

Influencer Marketing Talent Management Brand Partnerships PR Experiential Marketing Budget Management Team Leadership Instagram TikTok ESG CSR Communications

Global Communications Assistant

L'Oréal Group

Jul 2022 - Dec 2022 (5 months)

Coordinated global PR initiatives across five product categories, from agency briefing to creative production. Supported international spokesperson and influencer activations and developed global communications toolkits.

PR Communication Skills Content Development Agency Management Influencer Activations Media Analysis

Marketing & Public Relations Intern

Clairemont Communications

Aug 2020 - May 2021 (9 months)

Supported integrated PR and marketing campaigns through media relations, content development, and social media management. Conducted market research and prepared campaign performance reports.

PR Marketing Media Relations Content Development Social Media Management Market Research

Education

Degrees, certifications, and relevant coursework

Grenoble École de Management

MSc, Fashion, Design & Luxury Management

2021 - 2023

Grade: Distinction

Graduated with honors (distinction) from the MSc in Fashion, Design & Luxury Management.

University of North Carolina at Chapel Hill

BA, Media & Journalism

2017 - 2021

Grade: Distinction

Activities and societies: Double minor in French & Social Justice; 16-week Paris study abroad & internship program (Boston University, 2019)

Graduated with honors (distinction) with a BA in Media & Journalism, double minor in French and Social Justice. Completed a 16-week study abroad program in Paris through Boston University in 2019.