I manage paid acquisition for a US-based ecommerce brand across Google Ads and Meta Ads, overseeing more than $160K in monthly ad spend. The campaigns maintain 6.41x blended ROAS and approximately $1.5M+ in monthly attributed revenue.
I build and manage Search, Shopping, Performance Max and Demand Gen campaigns, as well as Meta campaigns across Facebook and Instagram. I optimize budgets, product feeds and creative tests, then review performance against Shopify sales data.
At ThinkTanker Pvt. Ltd., I drove technical, on-page and ecommerce SEO across enterprise, SaaS, IT-services and ecommerce websites. I led technical audits and worked with developers on priority fixes, contributing to a 70% increase in organic visibility for ThinkTanker.
My project work has also included an ecommerce SEO audit for CoverMagix and a prioritized technical and content roadmap for Connecti5. I use analytics and SEO tools to connect organic visibility, website improvements and acquisition performance.
