Dhanush R L

Leading Qred's marketing and go-to-market function across seven European markets, unifying brand, growth, product marketing, and corporate communications into one commercially accountable team. Sit on the Executive team and report to the CEO.

Executive Leadership: Partner with the CEO and functional leaders on company strategy beyond marketing, including market entry sequencing and M&A evaluatio

Built customer acquisition strategies for Qred grounded in data and structured testing, and stood up scalable marketing processes and ways of working, groundwork that led to promotion into the CMO role within three months.

Go-to-Market & Product Launches: Owned end-to-end campaign delivery and go-to-market execution for product rollouts across 10 markets in Europe, North America, and South America.

Brand & Creative Leadership: Partnered with Design, Product, and Sales leadership to set creative direction and maintain global brand consistency across diverse regional markets.

Channel & Commercial Performance: Dire

Managed multi-channel marketing budgets and brand-awareness campaigns across European and South American markets, including Mexico and Brazil, balancing performance-driven acquisition with long-term brand building.

Global Brand Campaign Leadership: Played a key role in orchestrating Zettle's landmark global brand campaign, "Selfmade," a narrative-driven video campaign shot in Poland that positio

Ran programmatic campaigns across 10 European and LATAM markets, managing setup, optimization, and reporting in DV360 and AppNexus, using Google Analytics and platform data to drive user acquisition through continuous testing and performance tracking.

Managed end-to-end commercial and brand integration of high-value global travel partners onto Skyscanner's platform across APAC.

- Led onboarding and commercial integration for global travel brands, ensuring brand consistency and seamless platform adoption.
- Partnered with Product and Growth teams to align partner campaigns with platform UX and brand guidelines.
- Tracked and optimized down-fun

Led regional commercial ad operations across APAC, onboarding premier global publishers and maximizing programmatic revenue through strategic platform configuration.

- Onboarded premier global publishers, including CNN, News Corp Australia, Mediacorp, SPH, and NDTV.
- Maximized programmatic revenue across APAC through Header Bidding, RTB campaigns, and premium Private Marketplaces.
- Partnered w

- Global Account Stewardship: Directed the end-to-end management of P&G’s premium SK-II global digital assets, overseeing DTC platforms, websites, and
mobile ecosystems across 12 international markets.
- Team & Campaign Leadership: Led a cross-functional team of 4 to execute high-impact digital campaigns, deploy advanced e-commerce functionality, and
optimize localized site experiences.
- Commerci

- Brand Experience Delivery: Managed the end-to-end development of localized websites and premium iOS/Android applications for major global clients, including Deloitte, Discovery Channel, and Ascott Living.
- Operational Accountability: Oversaw the entire digital project lifecycle from strategic planning to launch, maintaining strict control over client budgets, project scopes, and delivery timeli

- Operational Efficiency: Architected automated content and data systems to streamline institutional workflows, significantly reducing manual overhead.
- Data Infrastructure: Managed high-volume consumer databases to optimize data accuracy and improve internal reporting capabilities during postgraduate studies.
- Process Automation: Identified operational bottlenecks and implemented scalable digit

Helping and teaching students to solve assigned programs.