Open to opportunities

Tina-Maria Kochila

@tina-mariakochila

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Insight-driven brand & marketing manager delivering measurable growth through consumer-led 360° strategies.

Sweden

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What I'm looking for

I seek a senior marketing role where I can lead consumer-centric brand strategy, own 360° campaigns, drive digital innovation, and collaborate across regions to deliver measurable growth.

I am an insight-driven brand and marketing manager with international experience across FMCG, technology and telecom, focused on translating consumer insight into impactful 360° campaigns and category growth.

At Samsung Nordic I led Nordic category marketing for flagship devices, delivering go-to-market strategies and toolkits that contributed to a 25% increase in category value share and led the Nordic activation for the Olympic Games Paris 2024.

Previously I led consumer experience and analytics programs for smoke-free products, launching an NPS system and Power BI dashboards that embedded consumer insight into commercial decisions, and I managed large loyalty and sponsorship programs that drove meaningful membership and engagement growth.

I combine strategic planning, digital and content innovation, and stakeholder engagement to drive executional excellence and measurable results across markets, and I seek roles where I can continue building consumer-centric brands and scalable marketing capabilities.

Experience

Work history, roles, and key accomplishments

Nordic Category Marketing Manager

Samsung Electronics Nordic

Apr 2022 - May 2024 (2 years 1 month)

Delivered Nordic 360° go-to-market strategies and toolkits for flagship devices, driving a 25% increase in category value share and leading Nordic activation for the Paris 2024 campaign to strengthen consumer engagement.

Go To Market Consumer Insights Stakeholder Management Content Strategy Digital Marketing Marketing Automation

Consumer Experience Program Lead

Philip Morris Switzerland

Apr 2019 - Jun 2021 (2 years 2 months)

Launched an NPS system and Power BI dashboards for smoke-free IQOS products, embedding consumer insight into commercial decisions and driving experience-led growth across the organization.

Consumer Experience NPS Power BI Consumer Insights Stakeholder Engagement Change Management Analytics Program Management

Senior Brand Manager

Deutsche Telecom

May 2009 - Aug 2018 (9 years 3 months)

Led integrated 360° marketing campaigns and launched multi-channel digital platforms and loyalty programs, achieving 30% YoY membership growth and strengthening brand engagement.

Brand Management Digital Innovation CRM Loyalty Programs Integrated Marketing Stakeholder Management

Brand Manager

Cosmote

Dec 2006 - May 2009 (2 years 5 months)

Led go-to-market for mobile services, achieving 52% market share in year one for "Internet On The Go" and drove a portal launch that increased user engagement 77% and revenue 103%.

Go To Market Product Launch Digital Experience Content Strategy User Engagement Revenue Growth Consumer Insights

Account Manager

Saatchi & Saatchi

Apr 2003 - Dec 2006 (3 years 8 months)

Managed integrated campaigns for FMCG and automotive clients (P&G, Opel), delivering multi-channel retail and launch initiatives that boosted shopper engagement and category share.