Open to opportunities

Dev Tiwari

@devtiwari1

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I build data-driven B2B and B2C campaigns that grow awareness, leads, and conversions.

Australia

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What I'm looking for

I'm looking to lead data-driven marketing and communications campaigns where I can improve acquisition, conversion, brand awareness, and customer experience through automation, analytics, content, and cross-functional collaboration.

I've delivered end-to-end marketing campaigns for Resimac Group, 26 Degrees Global Markets, HALO Technologies, American Express, and IOOF across financial services, fintech, and wealth management.

At HALO Technologies, I led B2B campaign strategy and execution, improving UX, SEO rankings, and conversions through landing-page development and A/B testing. At American Express, I managed campaign lifecycles, segmentation, creative reviews, and performance analytics for Membership Rewards.

My work has increased conversions by 25% month over month, boosted brand awareness and media engagement by 40%, and reduced advisor onboarding processing time by 50% through automation.

I create multi-channel content, digital assets, media releases, nurture eDMs, and reporting workflows using CRM, CMS, automation, and analytics platforms to improve acquisition, retention, and ROI.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Resimac Group

Nov 2023 - Feb 2024 (3 months)

Managed direct, digital, and traditional marketing channels including paid/organic media, customer loyalty, and strategic copy development for user retention and conversion. Executed end-to-end media release creation and targeted distribution across consumer, mortgage broker, and investor channels.

Digital Marketing Content Creation Media Relations Copywriting Paid Media Customer Loyalty