Alexandra Arter

At Gartner, I lead APAC experiential marketing programs that engage qualified prospects and convert them into pipeline. I partner with Sales, Sales Operations, Integrated Marketing, and Digital Marketing to deliver connected prospect journeys across virtual and in-person experiences.

I own regional program strategy, execution, measurement, and executive reporting, adapting global playbooks to local market dynamics. I use performance insight to improve program ROI, prospect experience, and resource utilisation across a matrixed organisation.

Previously at Philips Healthcare, I delivered integrated digital, event, and partner campaigns and managed educational events for healthcare stakeholders. I also supported customer portal and e-commerce optimisation while producing digital content with healthcare professionals and external production teams.

At I-MED Radiology Network, I managed content across websites, apps, social channels, patient portals, and Google Business listings, built segmented EDM campaigns in Salesforce Marketing Cloud, and led a digital rebrand rollout across 60+ clinics and hospitals.