Devon Steele

At 500px, I lead marketing operations, creative direction, and communications for a global B2B/B2C SaaS photography and licensing platform. I connect creative, content, and marketing teams to deliver consistent brand experiences across the platform, social channels, and campaigns.

I direct and mentor design teams, manage Instagram, X, and Facebook, and use Redash BI dashboards to optimize campaign performance, subscription-funnel outcomes, licensing ROI, and audience engagement. I expanded content reach by 40% year over year through community strategies spanning Discord, Reddit, and webinars.

I lead B2B partnership campaigns with brands including Vivo and Trip.com, as well as flagship 500px initiatives including Questmas and the 500px Global Photography Awards. I've also managed global ambassador programs, licensing budgets, and royalty payments while partnering with machine learning teams to improve AI-driven content curation and search relevance.

Earlier at 500px, I launched VAULT by 500px's NFT marketplace presence, built scalable content-acquisition strategies, improved licensing-content discoverability through metadata and SEO, and supported AI aesthetic-assessment models. My production background at Mrs. America Productions also strengthened my approach to sourcing, budgets, vendor negotiation, and translating artistic vision into execution.