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Devika Sunand

@devikasunand

Integrated Marketing & Campaign Lead at NoFit State, delivering campaigns that drove 95% ticket sales for CARNATION in Porthcawl.

India

Message

At NoFit State, I led national and international integrated campaigns for SABOTAGE, CARNATION and BAMBOO across CRM, paid social, web, print, partnerships and PR. For the Porthcawl CARNATION campaign, I contributed to 95% ticket sales while exceeding revenue targets.

I managed £100k in annual marketing spend against commercial revenue targets of up to £500k, and increased website traffic by 30% through campaign microsites and customer journey optimisation. My CRM campaigns averaged 45% email open rates and 10% click-through rates through segmentation, behavioural triggers and A/B testing.

At Communiti, I managed CRM, email marketing, paid advertising, A/B testing and B2B communications, improving campaign performance by 30%. My experience also includes market research at Creative Cardiff and marketing work across the arts, higher education, technology, B2B and B2C sectors.

Experience

Work history, roles, and key accomplishments

Integrated Marketing & Campaign Lead

NoFit State

Feb 2023 - Aug 2026 (3 years 6 months)

Led national and international integrated marketing campaigns for SABOTAGE, CARNATION and BAMBOO, owning end-to-end delivery across CRM, paid social, web, print, partnerships and PR. Managed £100k in annual marketing spend and delivered campaigns against commercial revenue targets of up to £500k.

CRM Paid Social Web Print Partnerships PR Media Buying GA4 Spektrix A B Testing Email Marketing Audience Segmentation Go To Market Strategy Project Management Budget Management

CUROP Research Assistant

Creative Cardiff

Jun 2022 - Aug 2022 (2 months)

Conducted market research into under-represented creative sectors, identifying opportunities and insight gaps to inform strategic initiatives. Supported delivery of the ClwstwrVerse event through research, planning and stakeholder collaboration.

Market Research Stakeholder Collaboration Event Planning

Marketing & Business Development Executive

Communiti

Jun 2021 - Jun 2022 (1 year)

Monitored campaign performance across email, paid advertising, website traffic and engagement metrics, translating insight into measurable marketing improvements. Managed CRM, email marketing, paid advertising, A/B testing and B2B communications improving campaign performance by 30%.

CRM Email Marketing Paid Advertising A B Testing B2B Communications Competitive Analysis Market Research Brand Guidelines LinkedIn Strategy

Strategic Marketing Placement

Therapy Works

Contributed to strategic marketing initiatives and content development, strengthening brand positioning and supporting business growth within a healthcare environment.

Marketing Strategy Content Development Brand Positioning

Student Mentor

Cardiff University

Supported student transition and engagement through one-to-one mentoring.

Mentorship Student Support Engagement

Cultural Mentor

Pagoda Projects

Mentored international students, strengthening engagement and cross-cultural communication.

Mentorship Cross Cultural Communication Student Engagement

Marketing Intern

TRG International

Delivered inbound marketing, SEO, email campaigns and market research, strengthening lead generation and brand visibility across international B2B technology markets.

Inbound Marketing SEO Email Campaigns Market Research Lead Generation B2B Marketing