Open to opportunities

Saumya Mehta

@saumyamehta1

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Data-driven marketing professional specializing in integrated campaigns, brand strategy, and consumer insights.

India

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What I'm looking for

I seek a role where I can lead integrated brand campaigns, apply consumer insights, collaborate cross-functionally, and grow in strategic marketing responsibility.

I am a results-driven marketer with a Master's in Integrated Marketing Communications and a strong foundation in commerce and management. I specialize in strategic planning, brand and account management, and delivering high-impact integrated campaigns.

I have hands-on experience designing 360° IMC strategies, notably creating a U.S. Hispanic market plan leveraging a global partnership for Abbott Laboratories that combined digital, social, experiential, and community activations.

My background includes market and cultural research, data analysis, and producing actionable insights for hospitality, tourism, and consumer health clients, as well as executing social media and content strategies that increase engagement and storytelling.

I collaborate cross-functionally, manage talent and influencer relationships, negotiate contracts and budgets, and consistently deliver projects on time while maintaining strong client and media relationships.

Experience

Work history, roles, and key accomplishments

Graduate Marketing Consultant

Abbott Laboratories

Jun 2024 - Aug 2024 (2 months)

Designed a 360° IMC strategic plan leveraging Abbott’s partnership with Real Madrid C.F. for the U.S. Hispanic market, developing digital, social, experiential campaigns to drive brand awareness and trust.

Integrated Marketing Campaign Strategy Brand Awareness Market Research

Public Relations Intern

MullenLowe Lintas Group

Nov 2022 - Feb 2023 (3 months)

Conducted industry, brand, and audience research for hospitality clients and produced detailed reports and marketing collateral that strengthened media relationships and improved brand visibility.

PR Media Relations Research Competitive Analysis Reporting Pitch Decks Content Creation

Marketing Associate

D'Organics

Aug 2022 - Nov 2022 (3 months)

Researched audiences to build personas and executed social media and content strategies that increased online engagement and supported lead generation and sales opportunities.

Social Media Content Strategy Audience Research Personas Lead Generation Customer Engagement

Talent Manager

Exceed Entertainment

Mar 2022 - Aug 2022 (5 months)

Managed careers of 10 talents, negotiated contracts, coordinated budgets and logistics, and executed cross-channel campaign activations and sponsorships to ensure seamless brand collaborations.

Talent Management Contract Negotiation Budget Management Event Coordination Cross Functional Collaboration Campaign Execution