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Pragya Lal

@pragyalal

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Accomplished Marketing Specialist with expertise in digital campaigns.

India

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What I'm looking for

I am looking for a role that allows me to lead impactful marketing initiatives and foster strategic partnerships in a dynamic organization.

I am an accomplished Marketing Specialist with over 8 years of experience in communications, digital marketing, and stakeholder engagement. My career has been marked by a proven track record of leading integrated campaigns that drive significant impact, including managing UNICEF UK's largest brand campaign with a £1 million budget. I am adept at developing strategic partnerships, enhancing brand visibility, and executing targeted marketing initiatives that reach millions.

Throughout my career, I have honed my skills in audience research, creative content development, and cross-functional collaboration. I am deeply committed to empowering purpose-driven organizations and have successfully secured strategic brand partnerships that extended campaign reach to over 50 million people. My experience includes leading teams, driving professional development, and shaping organizational strategies that promote inclusion and culture within marketing.

Experience

Work history, roles, and key accomplishments

Marketing Manager

UNICEF UK

Apr 2024 - Jul 2024 (3 months)

Drove planning and delivery of a £325k multi-channel brand campaign, serving as channel lead for Display advertising. Integrated with cross-organizational teams to scope new brand partnerships.

Campaign Management Display Advertising Brand Partnerships Cross Functional Collaboration Digital Marketing Research Strategic Planning

Senior Marketing Manager

UNICEF UK

Nov 2023 - Apr 2024 (5 months)

Led the media planning and creative development of UNICEF UK's largest brand campaign with a £1 million budget. Increased brand consideration and expanded the Inclusion & Culture portfolio within the Marketing Team. Secured strategic partnerships, extending campaign reach to over 50 million people.

Media Planning Brand Strategy Stakeholder Engagement Campaign Management Partnership Development Audience Research Team Leadership Digital Marketing

Marketing Executive

UNICEF UK

Oct 2022 - Jul 2023 (9 months)

Executed the 'C stands for Children' campaign, achieving outreach of approximately 10 million through digital channels. Conducted qualitative research to optimize campaign strategies.

Digital Marketing Campaign Execution Qualitative Research Content Development Stakeholder Engagement Social Media Marketing

Communications Consultant

London School of Economics and Political Science

May 2022 - Oct 2022 (5 months)

Developed content strategy to promote research via blogs and social media. Partnered with Forbes to showcase LSE research and planned internal newsletters for staff.

Content Strategy Social Media Marketing Internal Communications Research Promotion Stakeholder Engagement

Consultant: Brand & Communications

Bristlecone Inc

Jan 2019 - Oct 2021 (2 years 9 months)

Collaborated with an international team to develop engaging content that raised organic website traffic by 80%. Grew outbound leads significantly through multi-format communication.

Content Development Digital Marketing Lead Generation Communication Strategy SEO Social Media Management