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Derick Zines

@derickzines

I’m a Sales Enablement Executive driving revenue productivity, sales readiness, and go-to-market transformation.

United States
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What I'm looking for

I’m looking to lead sales enablement and go-to-market transformation where I can build measurable onboarding and enablement programs, modernize sales processes with Salesforce and analytics, and use AI-driven tools to improve performance and ROI.

I’m a Strategic Sales Enablement Executive with 30+ years of experience building scalable enablement functions that tie directly to measurable revenue outcomes and operational KPIs. At Forrester Research, I advise enterprise executives on sales onboarding speed and metrics, and I consult on how to build, select, buy, and implement sales methodologies. I’m known for modernizing sales processes, evaluating revenue enablement platform vendors, and helping teams translate enablement into operational efficiency.

Previously, I led Sales Operations & Enablement for British Telecom Global Services—aligning compensation plans, quota structures, and forecasting with corporate financial objectives, and improving pipeline governance to achieve ±5% forecast accuracy. I established and scaled the first enterprise sales enablement function at Level 3 Communications, integrated enablement during the Global Crossing acquisition, and developed enterprise training around TAS and Challenger frameworks. I also supported Salesforce and enablement adoption for distributed sales teams, and earned two pending U.S. patents for innovations that improved sales process efficiency and revenue operations.

Experience

Work history, roles, and key accomplishments

FR
Current

Principal Analyst, Sales Enablement

Jul 2019 - Present (6 years 9 months)

Advised enterprise executives on building high-performing sales enablement organizations tied to measurable revenue outcomes and operational KPIs. Led enablement practitioner engagements to improve sales onboarding speed and metrics and conducted research/rankings of revenue enablement platform and training vendors.

BS

Head of Sales Operations & Enablement

British Telecom Global Services

Mar 2016 - Jul 2019 (3 years 4 months)

Led sales operations and enablement strategy by aligning compensation plans, quota structures, and forecasting processes with corporate financial objectives. Improved pipeline governance and forecasting rigor, achieving ±5% forecast accuracy, and implemented Salesforce and LinkedIn Sales Navigator with adoption programs for distributed sales teams.

LC

Director, Sales Enablement

Level 3 Communications

Dec 2011 - Mar 2016 (4 years 3 months)

Established and scaled the company’s first enterprise sales enablement function, creating governance, training frameworks, and operational standards. Led enablement strategy for the Global Crossing acquisition integration and developed enterprise training programs, including TAS and Challenger sales frameworks; received two pending U.S. patents for innovations improving sales process efficiency an

LC

Director, Sales Engineers

Level 3 Communications

Jan 2004 - Dec 2011 (7 years 11 months)

Managed teams of technical sales engineers to design complex enterprise network and application solutions. Supported revenue teams in achieving sales quota attainment in 80% of fiscal periods through solution engineering and cross-functional collaboration with engineering, product, and delivery teams.

LC

Product Development Lead

Level 3 Communications

Jan 2002 - Jan 2004 (2 years)

Led development and launch of profitable data networking services to expand the company’s enterprise product portfolio. Created a structured product development lifecycle to improve quality assurance and accelerate time-to-market, aligning new offerings with market demand and strengthening sales readiness.

Education

Degrees, certifications, and relevant coursework

Ohio University logoOU

Ohio University

Bachelor of Science, Organizational Communications & Telecommunications

Grade: Summa Cum Laude

Earned a Bachelor of Science in Organizational Communications & Telecommunications at Ohio University, graduating Summa Cum Laude.

Tech stack

Software and tools used professionally

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