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Denitsa Panayotova

@denitsapanayotova

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Experienced municipal administrator and marketing strategist blending public-sector leadership with brand development.

Bulgaria

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What I'm looking for

I seek a leadership role that leverages my municipal administration and marketing experience—strategic, collaborative, with clear impact and growth opportunities.

I am a seasoned municipal administrator with over a decade of leadership in municipal property management, regulatory development, and team supervision. I have led cross-functional teams to ensure legal compliance, transparency, and efficient execution of property-related procedures.

As Head of Administrative Department, I managed the sale and lease of municipal assets, social housing, and local regulation drafting while coordinating with councils and institutions to optimize processes.

Alongside public-sector work, I developed LINAR Wines as Brand Creator and worked as a freelance marketing consultant, launching product lines, crafting storytelling content for social channels, and building service packages for digital marketing clients.

I hold legal and national security education, strong administrative, regulatory, and stakeholder coordination skills, and I communicate confidently in English, seeking roles that combine strategic management with creative brand or civic-impact work.

Experience

Work history, roles, and key accomplishments

Current

Online Marketing Specialist

Current

LINAR Wines

Jan 2020 - Present (5 years 8 months)

Developed branding, positioning, and social content for LINAR Wines, launching a Bag-in-Box line and driving Instagram/Facebook engagement through storytelling and recipe-led campaigns.

Branding Content Strategy Social Media Marketing Instagram Facebook)Copywriting Product Launch Visual Storytelling

Head of Administrative Department

Община Хасково

Mar 2016 - Mar 2025 (9 years)

Oversaw municipal property management, leading a team of 6 specialists to manage sale/lease of municipal assets, social housing, and regulatory amendments while ensuring legal compliance and process optimization.

Team Leadership Property Management Procurement Administrative Procedures Compliance

Senior Expert

Regional Agricultural Directorate

Nov 2013 - Mar 2016 (2 years 4 months)

Administered sale procedures for state-owned agricultural land under LOUAL and Ordinance No. 19, preparing documentation, coordinating compliance with institutions, and advising applicants.

Land Administration Regulatory Compliance Documentation

Chief Specialist

Regional Agricultural Directorate

Sep 2011 - Nov 2013 (2 years 2 months)

Provided administrative and organizational support, managed correspondence and internal communications, and assisted in document preparation and departmental operations.

Administrative Support Correspondence Management Internal Communications document preparation Records Management

Senior Specialist

Municipality of Dimitrovgrad

Nov 2008 - Aug 2010 (1 year 9 months)

Managed sidewalk usage permits, supported condominium ownership matters, and supervised interns while ensuring compliance with local regulations and service delivery.

Public Space Management Condominium Support Regulatory Compliance Customer Service

Child Care Specialist

Janners Family

Jan 2007 - Dec 2008 (1 year 11 months)

Provided childcare and household support as an au pair while improving English proficiency and assisting with customer service and basic food preparation in a family-run shop.

Childcare Household Management Customer Service Food Preparation English Communication