
Denis junior mazerolle-imbeault
@denisjuniormazerolle
Sales operations and B2B sales at early-stage SaaS companies; built CRM, lead-generation, and outbound systems while closing deals.
What I'm looking for
At Insight, I’m building a B2B SaaS for SMB owners who need visibility into profitability and client concentration. It’s currently in pre-beta, and I’m running user discovery and direct acquisition for a focused segment.
Across early-stage companies, I built and ran sales infrastructure, including CRM setup, pipeline design, lead-list generation, outbound automation, and reporting. I know what breaks in these systems and what sales reps need from them.
At Juicecards, I negotiated and closed local-business partnerships for the merchant side of a consumer mobile app, then handled onboarding and retention. At Crab It Summerwear, I grew revenue from $6k to $66k in eight months and secured a retail partnership with Hudson's Bay.
I’ve also sold SaaS at UEAT and advised SMBs on technology at Nexxo Technologies, where I closed my largest deal to date. I bring customer feedback back to product and stay involved with accounts beyond the signature.
Experience
Work history, roles, and key accomplishments
Founder
Insight
Apr 2026 - Present (5 months)
Building a B2B SaaS for SMB owners focused on profitability and client-concentration visibility. Currently in pre-beta, running user discovery and direct acquisition for a narrow segment.
Director of Business Development
Juicecards
Sep 2022 - Sep 2024 (2 years)
Built the merchant side of a consumer mobile app, negotiating and closing partnerships with local businesses to drive in-store traffic. Managed full-cycle B2B sales including prospecting, pitch, close, onboarding, and retention.
Director of Development
Crab It Summerwear
Jun 2021 - Mar 2023 (1 year 9 months)
Took revenue from $6k to $66k in 8 months. Secured a retail partnership with Hudson's Bay.
Sales Representative
UEAT
Sep 2020 - Feb 2021 (5 months)
SaaS sales for a restaurant online-ordering platform. First full-cycle B2B software sales role.
Education
Degrees, certifications, and relevant coursework
Denis junior hasn't added their education
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