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Denisa Madalina BirauDB
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Denisa Madalina Birau

@denisamadalinabirau

Head of Marketing & Branding at PrivaLex, building its brand from scratch and creating campaigns on privacy, compliance, and certification.

Spain
Message

At PrivaLex, I lead the marketing direction and built the brand from scratch, positioning it as a trusted advisor in privacy, compliance, and certification. I developed campaigns across LinkedIn, newsletters, outreach, and tailored email communications to attract partners, generate leads, and strengthen awareness.

I oversee PrivaLex’s visual identity, created its initial website, and collaborated on a new SEO-optimized site. I also create expert-driven content and resources, manage social media and external collaborations, and produce training materials and video content for employees.

At Borneo, I drove international brand presence across Spain, Singapore, and the USA through campaigns, newsletters, and outreach in the data security sector. I also produced educational content and oversaw Privacy Chats, a webinar series about data protection.

Experience

Work history, roles, and key accomplishments

EV

Server Assistant

Everglades

Jan 2017 - Jan 2018 (1 year)

Provided support in a restaurant environment, assisting with service operations.

TC

Volunteer (later promoted to assistant coordinator)

TIFF & Comedy Cluj

Jan 2011 - Jan 2016 (5 years)

Volunteered and later promoted to assistant coordinator, supporting event operations.

DH

Writer

D'Ale Cartierului & Hello

Jan 2014 - Jan 2015 (1 year)

Contributed writing for the organization.

Education

Degrees, certifications, and relevant coursework

Universitatea Babeș-Bolyai logoUB

Universitatea Babeș-Bolyai

Master's Degree, Public Relations

2013 - 2015

Master's degree in Public Relations from Babeș-Bolyai University in Cluj-Napoca, Romania.

Universidad de Valencia logoUV

Universidad de Valencia

Erasmus Student, Hispanic Studies

Hispanic Studies as an Erasmus student in Valencia, Spain.

Universitatea Babeș-Bolyai logoUB

Universitatea Babeș-Bolyai

Bachelor's Degree, Communication and Public Relations

2010 - 2013

Bachelor's degree in Communication and Public Relations from Babeș-Bolyai University in Cluj-Napoca, Romania.

Tech stack

Software and tools used professionally

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