Deidre Ansell

I’m a customer experience professional based in Cape Town with nine years of remote work and a background in behavioural psychology (BA Honours, University of the Witwatersrand, specialising in consumer decision-making and adoption models).

I’m currently a Consumer Experience Executive at Babble Cloud, a SaaS company, where I work UK hours and own a 30-account book spanning enterprise and mid-market customers. I manage customer health cases and escalations, handle helpdesk tickets and support calls, lead renewal pricing conversations, billing queries and invoice reviews, and log risks, contract novations, contractual positions and termination requests.

Before that, I spent seven years as a qualitative researcher at Consumer Psychology Lab, delivering 100+ engagements for businesses and brands. I applied behavioural frameworks to understand why customers adopt or disengage from products, and many clients returned for repeat engagements.

Alongside this, I’ve worked since 2023 as the right hand to the founder of a two-person agency, Web Brew. I handle client communication, onboarding, content scheduling, shoot coordination and contractor management, and I’m the first point of call when something goes wrong. I ran the business for 2.5 weeks while the founder was away, without needing to contact him. Earlier roles include project management at a property development company, where I worked with suppliers, contractors and clients, and a customer-facing marketing coordinator role at Bentley South Africa.

I use AI tools daily to work faster. For example, I turned service information from a client’s 12 franchises into a clear audit spreadsheet in minutes. My core tools are Salesforce, Five9, Halo, Google Workspace, Microsoft Office and Trello.

I’m looking for a remote customer success, client experience or executive support role with UK or close-to-UK hours, where I can combine relationship management with a deep understanding of customer behaviour. I’m especially interested in companies that value clear communication, ownership and room to grow.