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Deby Mangabat

@debymangabat

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Marketing Head at Makita Philippines, developing B2B and B2C campaigns and tracking sell-in, sell-out, and ROI.

Philippines

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What I'm looking for

I want to work, grow, and learn more from a company.

At Makita Philippines, I develop and implement digital and traditional marketing campaigns for B2B and B2C promotions. I track sell-in and sell-out figures and coordinate approvals with the e-commerce store and digital third-party agencies.

At VESPA Philippines, I assisted with digital marketing campaigns, including SEO, SEM, and social media, as well as event proposals for a premium product. At BLACK SPOT STUDIO PHILIPPINES, I handled budget, promotion, advertising, and event approvals, and reporting to Korean stockholders.

Earlier, I handled developer inquiries and events at SUBDIVISION & HOUSING DEV ASSOCIATION, digital channels and campaign performance at CALMARLAND DEV CORPORATION, and copywriting, video production, and website back-end work at EZSHOP.ASIA.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

Makita Philippines

Feb 2024 - Present (2 years 9 months)

Develops and implements marketing campaigns (digital and traditional) with a focus on positive ROI. Manages B2B and B2C promotions, sell-in and sell-out reporting, and coordination with e-commerce and digital agencies.

B2B Marketing B2C Marketing Digital Marketing Traditional Marketing Campaign Management Ecommerce ROI Analysis

Marketing Head

Vespa Philippines

Sep 2022 - Feb 2024 (1 year 5 months)

Handled event proposals and marketing for a premium global product. Assisted in the development and execution of digital marketing campaigns including SEO, SEM, and social media.

Digital Marketing SEO SEM Social Media Marketing Event Planning Luxury Marketing

Marketing Manager

Black Spot Studio Philippines

Jan 2022 - Dec 2022 (11 months)

Managed a small team and handled approvals for budget, promos, ads, and event conceptualization. Oversaw reporting management from the Philippines to Korean stockholders.

Team Management Budget Management Promotion Advertising Conceptualization Reporting

Marketing Executive

Subdivision & Housing Dev Association

Jan 2019 - Dec 2022 (3 years 11 months)

Handled B2B marketing, managing member inquiries and providing marketing support. Managed events and laws concerning real estate and marketing.

B2B Marketing Event Management Real Estate Marketing Client Relations

Online Marketing Specialist

Calmarland Dev Corporation

Jan 2017 - Dec 2019 (2 years 11 months)

Handled all digital aspects of the company, including social media marketing, search engine marketing, and digital promos and ads. Monitored and analyzed digital channels based on campaign performance.

Social Media Marketing Search Engine Marketing Digital Advertising Campaign Monitoring Data Analysis