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Madiha Qamar

@madihaqamar

Social Media Strategist building high-performing brand content across LinkedIn, TikTok, and Instagram.

Portugal
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What I'm looking for

I'm looking for a role where I can leverage my experience in social media strategy, content creation, and paid media optimization to drive meaningful results for a business.

I'm based in Porto, Portugal, but open to fully remote opportunities across Europe and internationally.

I’m a results-driven Social Media Strategist with 2+ years of experience building brands from the ground up across LinkedIn, TikTok, Instagram, and Facebook. I combine data-backed content strategy with platform-native storytelling, turning insights into content that earns engagement and growth—evidenced by a 16.96% LinkedIn engagement rate and 21K+ TikTok video views within 2 months.

At Nodshift, I spearhead full-funnel social execution—strategy, content creation, paid media support, influencer management, and performance reporting. I’ve launched TikTok from scratch, supported Meta Ads campaign execution (31,689 post engagements at $0.01 CPE), developed distinct brand voice and reel scripts that convert, and produced SEO-driven blog content to strengthen organic search visibility.

Experience

Work history, roles, and key accomplishments

NO
Current

Social Media Strategist

Nodshift

Jan 2024 - Present (2 years 3 months)

Spearheaded social media strategy for Nodshift (B2B SaaS) and The Dust Test (health-tech), growing Nodshift’s LinkedIn to a 16.96% engagement rate and launching The Dust Test on TikTok to 21K video views within ~2 months. Owned end-to-end execution across strategy, content, paid media support (Meta Ads), influencer partnerships, and weekly KPI reporting.

CA

Social Media Specialist

Carytic

Jan 2023 - Jan 2024 (1 year)

Managed social media strategy, content creation, and community engagement for four brands across real estate and F&B/restaurant verticals, averaging 28+ posts per week. Built multi-brand content calendars from scratch and improved engagement through analytics-driven iteration while maintaining distinct brand voices across UAE, Australia, and Canada.

Education

Degrees, certifications, and relevant coursework

University of Karachi logoUK

University of Karachi

Master of Arts, International Relations

Earned a Master of Arts in International Relations from the University of Karachi in 2023.

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