Open to opportunities

Deborah Johnson

@deborahjohnson

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Strategic brand manager blending creative strategy with data-driven marketing.

Nigeria

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What I'm looking for

I seek a remote or hybrid role where I can lead brand and content strategy using data-driven insights, collaborate cross-functionally, and scale products while driving measurable growth.

I am a Strategic Brand Manager and Creative Strategist with 5+ years of experience crafting content strategy, audience engagement, and market research for Tech and EdTech products. I translate complex value propositions into high-impact campaigns that drive visibility and revenue.

My background in Data Science (Python, SQL) enables rigorous KPI tracking, A/B testing, and ROI optimization across marketing initiatives. I lead cross-functional teams and align creative execution with measurable business goals.

Notable achievements include executing a brand strategy for a 30,000-word AI playbook and documentary that exceeded engagement targets by 15%, and delivering market intelligence that contributed to a 25% increase in new project acquisitions.

I am an asynchronous-first remote professional experienced across the EMEA region who prioritizes data-backed storytelling, stakeholder retention, and scalable product innovation to expand market reach and strengthen brand authority.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist & Creative Lead

Current

Araba Collective

Apr 2024 - Present (1 year 8 months)

Led brand positioning and content production for technology and media projects, driving a 25% increase in new project acquisitions and exceeding engagement targets by 15% for a 30,000-word AI playbook and documentary.

Brand Strategy Content Production Competitive Analysis Stakeholder Management Creative Direction KPI Tracking Team Leadership

Brand & Content Strategist

Teesas Education Ltd

Mar 2021 - Jan 2024 (2 years 10 months)

Spearheaded content and brand strategy for an EdTech product, increasing company revenue 20%, boosting user retention and brand loyalty 70%, and converting a workshop into a scalable digital product that expanded reach 25%.

Content Strategy Instructional Design Product Innovation Digital Transformation Corporate Training Analytics

Brand Strategy Consultant

Pureply

Consulted on product innovation and Gen Z penetration for a CPG brand, delivering a collectibles launch that increased social mentions 40% and repeat purchases 25%, and achieving 3x higher post-campaign memorability.

Product Launch Influencer Partnerships Community Engagement Brand Health Research Social Media Marketing