@debjitde
PPC Ads Manager at OKAY Pure Naturals, improving campaign ROAS by 40% across Amazon and Google Ads.
IndiaAt OKAY Pure Naturals, I manage Amazon, Google, and Meta advertising campaigns, improving overall campaign ROAS by 40%. I also optimize Google Shopping campaigns and product feeds, and use Google Tag Manager and GA4 to verify conversion tracking.
At E-Store Factory Pvt Ltd, I managed Amazon PPC across client accounts, maintaining an average ROAS of 3.8x. I also worked on SEO at Nico Digital Pvt Ltd and MediaZoma Pvt Ltd, including keyword research, site audits, and link building.
Work history, roles, and key accomplishments
OKAY Pure Naturals
Dec 2025 - Present (10 months)
Managed and optimized campaigns with daily client ad budget of $750-$1000 (Amazon & Google), improving overall campaign ROAS by 40%. Owned strategy, execution, and scaling of high-budget Meta Ads (Facebook & Instagram).
E-Store Factory Pvt Ltd
Jan 2024 - Dec 2025 (1 year 11 months)
Managed Amazon PPC ads across multiple client accounts, handling a cumulative monthly ad budget and maintaining an average ROAS of 3.8x. Built and optimized Sponsored Products, Brands, and Display campaigns, increasing organic product visibility and CTR by 20%.
Nico Digital Pvt Ltd
May 2023 - Dec 2023 (7 months)
Performed on-page SEO, site audits, and keyword research. Conducted competitor site analysis and updated meta titles and descriptions.
MediaZoma Pvt Ltd
Jul 2022 - Apr 2023 (9 months)
Performed off-page SEO, bookmarking, and link building. Extracted emails from various websites and used Ahrefs and Moz for research.
Alson Digital Solution Pvt Ltd
Mar 2022 - Jun 2022 (3 months)
Performed Facebook marketing and posting, executed SEO projects on WordPress for various websites, and wrote content for Facebook posts.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Political Science
Bachelor of Arts in Political Science from Indira Gandhi National Open University, completed in 2012.
Complete Digital Marketing Course, Digital Marketing
Completed the Complete Digital Marketing course on Udemy.
Digital Marketing Internship Certificate, Digital Marketing
Completed a Digital Marketing Internship Certificate from Alson Digital Solution Pvt Ltd.
Software and tools used professionally
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