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Srinivas Thammini

@srinivasthammini

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Amazon PPC Lead at HCL Tech who optimized campaigns to cut ACoS by 25% and add $125K in monthly revenue.

India

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At HCL Tech, I analyze marketplace performance and develop Amazon advertising strategies with client-side decision-makers. My work includes keyword research, bid management, and recommendations to improve catalog and campaign performance.

Across my Amazon PPC work, I reduced ACoS by 25%, contributing to $125K in additional monthly revenue, and managed a $500K monthly ad budget while improving ROAS by 30%. I’ve also launched Sponsored Product campaigns that increased product visibility by 40% and sales by 22%.

Experience

Work history, roles, and key accomplishments

Current

Digital Lead

Current

HCL Tech

Nov 2021 - Present (4 years 11 months)

Analyzed data and trends to create holistic marketing strategies for Amazon brands. Managed bid strategies and coordinated with internal stakeholders to drive advertising growth.

Amazon Ads Keyword Research Bid Management Data Analysis Customer Relationship Management Catalog Management Marketing Strategy

Sr. Digital & eCommerce Marketing Executive

PD Navkar BioChem Pvt Ltd

Feb 2021 - Nov 2021 (9 months)

Managed 3-5 client accounts, designed and optimized PPC campaigns, and conducted data analysis to drive performance improvements. Maintained client relationships through Slack and meetings.

PPC Strategy Bid Management Data Analysis Customer Relationship Management Scale Insights Slack

Sr. Digital Marketing Executive

Reliance Jio InfoCom Limited

Apr 2016 - Feb 2021 (4 years 10 months)

Executed pricing strategies and managed product listings on Amazon and other eCommerce platforms. Built and optimized Amazon PPC campaigns across geographies.

Excel Data Analysis Pricing Strategy Product Management Amazon Seller Central Amazon Vendor Central PPC Campaigns

Digital Marketing Executive

Coraza Technologies

Aug 2015 - Apr 2016 (8 months)

Created and managed Amazon ad campaigns, utilized Amazon Marketing Services, and conducted data analysis and A/B testing to improve advertising outcomes.

Amazon Ads Amazon Marketing Services Amazon Seller Central Amazon Vendor Central Data Analysis A B Testing