Open to opportunities

Roshan Roshan

@roshanroshan

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Results-driven Digital Marketing Specialist with 7 years of experience.

India

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What I'm looking for

I am looking for opportunities that allow me to leverage my digital marketing expertise in a dynamic environment, focusing on innovative strategies and collaborative team efforts.

I am a results-driven Digital Marketing Specialist with over 7 years of experience in managing full-funnel digital campaigns across various platforms including Amazon Ads, Google Ads, and social media. My expertise lies in performance marketing, where I have consistently maintained an ACOS below 30% through strategic optimization and targeted keyword management. I take pride in my ability to enhance product visibility and drive conversions through effective content development and campaign management.

In my current role at Porewit Clothing Pvt Ltd, I lead end-to-end Amazon Ads and Google Ads campaigns, utilizing tools like GA4 and Amazon Seller Central to analyze performance metrics and refine strategies. My experience also extends to freelance work, where I have designed and optimized WordPress-based e-commerce websites, improving user experience and SEO performance for small businesses. I am passionate about leveraging data-driven insights to create impactful marketing strategies that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Porewit Clothing Pvt Ltd

Feb 2021 - Present (4 years 5 months)

Led end-to-end Amazon Ads (India & Canada) and Google Ads campaigns to improve ROAS and boost product visibility. Maintained ACOS below 30% by optimizing performance, refining keyword targeting, and adjusting bid strategies. Managed product listings in Amazon Seller Central, including SEO optimized titles, bullet points, and backend keywords.

Google Ads Amazon Seller Central GA4 WordPress A B Testing SEO Meta Ads Campaign Management

WordPress E-Commerce Specialist

Freelance

Dec 2019 - Present (5 years 7 months)

Designed and optimized WordPress-based e-commerce websites for small businesses, enhancing user experience and SEO performance. Improved site speed and mobile responsiveness, driving better engagement and search engine rankings. Created and executed Google Ads campaigns to generate traffic and boost conversions.

WordPress Google Ads SEO Payment Gateways

Web Designer

Pearl Soft Labs Pvt Ltd

Jun 2018 - Present (7 years 1 month)

Designed website layouts, user interfaces, and graphics using tools such as Adobe Photoshop and Figma. Assisted in maintaining and updating website content, ensuring alignment with client specifications and requirements. Worked with HTML and CSS to implement web designs and improve website functionality.