Déborah de Andrade

Managed healthcare operations at a medical clinic, ensuring efficient daily functioning and patient care coordination.

The inspiracéu originated in university, marking the beginning of a journey in which I developed a series of initiatives centered around strategy, education, and experience - aspects that I consider fundamental.

Currently, I focus my efforts on the development of experience projects, carefully planned to meet the needs of both external and internal audiences. My goal is to create impactful experi

Responsible for managing and creating go-to-market features and new products.
Organized 10 events in 9 states around Brazil such as stands in big events, own events and other types.
Planned strategies and launched the “Mental Health Dedicated For Students” product for 150 schools.
Created an ideal journey for customers, with 15% activation on the platform.

Responsible for managing and creating B2C communication rules and product
launches.
● Planned strategies and launched main products dedicated to the B2C audience
using tools such as Sendgrid, Hubspot and Whatsapp, which impacted more than
180,000 financial managers, resulting in more than 30,000 accesses and more than
60% payment conversion performed via the platform.
● Idealized and executed the

Strategic Planning for the Itaú and Rede Itaú.

• Helped in opening 5 new schools, in addition to a 20% growth in the number of new students.
• Assisted in the growth of 27% in social networks through content management and performance media.
• Conceived and executed the network's main enrollment capture event. There were approximately 85 events held in person and digitally, with 36% conversion in enrollments.
• Implemented and configured CRM t

• Carried out strategic communication planning and the production of experience projects for medium and large clients in the segments of education (UniCeub, Cultura Inglês), government (Abbear and secretary of culture), television (Rede Globo), shopping (Iguatemi) and international (Pro Colombia).
• Organized spreadsheets using Excel and negotiated the best prices with suppliers in the segment.
•

• Managed more than 10,000 volunteers online, using tools such as Sendgrid, RD Station, Whatsapp Business and Wordpress.
• Mobilized electronic signatures in support of social causes through performance and content campaigns, with an impact of more than 100,000 supporters for causes against animal abandonment and the end of the privileged forum. Campaigns were managed through META and Google Ads.

Desenvolvi um trabalho de planejamento de live marketing para os clientes: Iesb, Globo e Uber.

Responsible for curating, selling, and managing relationships with exhibitors, sponsors, organizations, and the audience of the Viva + event;
Sponsorship acquisition;

1st Edition Results:
+200 exhibitors;
Sponsors: JEEP, Laboratório Sabin, Leroy Merlin
Audience: 10,000 visitors
2-day event.

• Developed the Ignition Marathon program, a pre-acceleration program for 20 social impact startups sponsored by national companies.
• Created and managed community events, in which my clients were big companies like Uber, Cabify, Petrobras, Jota Jornalismo.

Development of communication planning, market research;
Planning of promotional and digital activations;
Campaign and content management;
Production of the store launch in Brasília.

Fui estagiária na FLAP por um período sendo praticamente sombra de um de seus donos. Algum tempo após minha saída, fui convidada para voltar para a agência, dessa vez para atuar no desenvolvimento e planejamento de projetos de marcas licenciadas.

Esses foram alguns dos projetos que realizei:

- Brasilia POP // 2015
Planejamento do projeto + Gestão de conteúdo e divulgação dos shows Lulu Santos

• Co-founded the institution Atados in Brasília, in which I prospected through communication campaigns, volunteer programs, 200 organizations and a little over 5,000 registered volunteers.
• Executed and idealized corporate volunteering projects for major brands such as: Visa Cards and Porto Seguros, in addition to medium clients such as Brasília Shopping, Pier 21, Picnik and Vai Bem Gelados.

Planejamento responsável pelas campanhas promocionais da telefonia Oi - Centro Oeste, Carnaval Ambev 2014, Ambev, Rossi.

Pursuing a degree in Business Management at Collège LaSalle in Montréal.