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David Winters

@davidwinters

Marketing and communications consultant at Gray Bear Media who grew an email program to 35,000+ subscribers and social engagement by 200%.

United States

Message

At Gray Bear Media, I provide marketing and communications consultancy across multiple industries, creating strategy, copy, brand voice, email marketing, social media, and SEO-optimized websites. I also design AI-assisted content workflows that increase output and turnaround speed while preserving accuracy, compliance, and brand standards.

At Tarbell Management Group, I built an email program from concept to 35,000+ age-verified subscribers and increased social media engagement by more than 200 percent in under 90 days. Earlier, I led a complete rebrand at East Coast Audiology & Physical Therapy and created a physician liaison program adopted across 400+ locations of the Fyzical Therapy & Balance Centers national franchise.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Consultant

Current

Gray Bear Media

Dec 2017 - Present (8 years 10 months)

Provided full-service marketing and communications consultancy, delivering strategy, copywriting, brand voice, email marketing, social media management, and SEO-optimized websites. Partnered with executive leaders on proposals and business development communications.

Marketing Strategy Copywriting Brand Voice Email Marketing Social Media Management SEO Project Management Vendor Management AI writing tools

Digital Marketing Director

Tarbell Management Group

Nov 2022 - May 2025 (2 years 6 months)

Developed and executed advanced marketing communications strategies across multiple business units, including convenience stores, franchise restaurants, and hospitality. Built an email program to 35,000+ subscribers and increased social media engagement by over 200% in 90 days.

Email Marketing Segmentation KPI Tracking Social Media Strategy Budget Management Vendor Management Web Design Data Analysis Executive Communication

Marketing Director

Thousand Islands Winery

Nov 2021 - Nov 2022 (1 year)

Directed integrated marketing and communications strategy supporting sales, public relations, and tourism-driven growth. Researched and wrote competitive grant proposals and led content strategy for new product launches.

Marketing Strategy Public Relations Grant writing Brand Identity Content Strategy Copywriting Campaign Development

Director of Marketing & Business Development

East Coast Audiology & Physical Therapy

Jan 2019 - Jul 2021 (2 years 6 months)

Led a complete rebrand of a multi-location healthcare practice, including name, logo, website, and marketing communications. Created a physician liaison program adopted across 400+ locations of a national franchise.

Rebranding Marketing Communications Compliance Physician Liaison Training Materials Referral Marketing

Director of Operations and Marketing Director

Watertown Audiology

Jun 2011 - Jan 2019 (7 years 7 months)

Directed strategic communications, public relations, website, advertising, and community outreach for a multi-million-dollar healthcare organization. Oversaw a $3.5 million operations budget and supported 15% annual revenue growth.

Strategic Communications Public Relations Budget Management Team Leadership Rebranding Content Development Community Outreach

News & Sports Reporter

Canandaigua Daily Messenger

Award-winning journalist producing investigative reporting, features, executive interviews, and deadline-driven news coverage. Built lasting relationships with community leaders and media professionals.

Investigative Reporting Feature Writing Interviewing Deadline Management Media Relations