Open to opportunities

Matt Shinberg

@mattshinberg

Message

Strategic communications leader driving media, digital engagement, and brand narrative.

United States

Message

What I'm looking for

I seek a communications role where I can lead strategy, coach leadership, build multimedia programs, and drive measurable audience growth in a collaborative environment.

I am a communications and marketing leader with 10+ years of experience shaping brand narratives, driving digital engagement, and leading cross-channel campaigns. I have a proven record in media relations, crisis communications, and marketing strategy that increases visibility, trust, and measurable results.

I advise senior leadership, build high-performing teams, and produce award-winning multimedia content and campaigns that rank highly against competitors. My work includes launching district-wide newsletter platforms, improving earned media placements, producing enterprise stories, and leading production teams for top-rated broadcasts.

Experience

Work history, roles, and key accomplishments

Communications Specialist

RSU 21

Apr 2024 - Sep 2025 (1 year 5 months)

Directed district-wide communications for a six-school district, increasing earned media placements and launching a newsletter platform that boosted open rates; advised superintendent and led crisis communications to ensure consistent, timely messaging.

Media Relations Crisis Communications Digital Strategy Content Strategy

Communications Specialist

University of New England

Aug 2023 - Apr 2024 (8 months)

Expanded media coverage through local and statewide press relationships and delivered media training to faculty, producing enterprise stories that secured regional outlet coverage.

Media Relations Media Training Storytelling Content Production Digital Media Stakeholder Engagement

Marketing Campaigns Manager

SMRT Architects & Engineers

Jul 2022 - Feb 2023 (7 months)

Developed social strategy that achieved #1 LinkedIn engagement among competitors, implemented website content workflow to accelerate updates, and built multimedia capabilities for video and thought leadership campaigns.

Social Media Strategy Content Video Production Thought Leadership Campaign Management LinkedIn Analytics

Executive Producer

WMTW-TV

Jul 2016 - Jun 2022 (5 years 11 months)

Led production teams up to 30, oversaw programming that achieved #1 ratings for key newscasts, produced award-winning content, and co-led digital strategy to drive top site readership among competitors.

Team Leadership Live Event Coverage Video Production Digital Strategy Content Programming