At Razorfish, I coordinated a migration of 300+ emails across six Pfizer brands to a new ESP platform, managing technical requirements and staged brand-pilot QA through concurrent test-and-production cycles.
I also co-led Pfizer’s first kinetic email program through iterative development and legal review, helping rebuild an interactive HTML format as pharmaceutical compliance rules evolved.
For Venmo’s Big 10/12 collegiate partnership launch, I led paid media execution across social, CTV, and DOOH, coordinating external agencies and university stakeholders to deliver on time.
At PurposeWorks, I managed cross-functional delivery for an early-stage B2B startup, coordinating sprint planning, backlog priorities, and timelines. I use Workfront, Smartsheet, and Excel to support project tracking and delivery.
