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@darrenamner
Strategic marketing and content leader driving growth for SaaS, fintech, and blockchain.
I am a strategic marketing and content leader with 15+ years driving brand growth and engagement across SaaS, fintech, blockchain, education, and nonprofit sectors. I build multi-channel campaigns, shape brand narratives, and deliver measurable results through data-informed strategy.
I have led content and product marketing initiatives that increased summit attendance from 200 to 1,100, raised over $2M for a token sale, and grew social and YouTube audiences across multiple organizations. I specialize in SEO-optimized content, investor and thought-leadership materials, email marketing, and performance optimization.
I collaborate closely with cross-functional teams, mentor marketing staff, and implement analytics-driven improvements to boost awareness, conversion, and customer loyalty. I maintain a personal marketing portfolio site and publish content on marketing trends and fintech innovation.
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Work history, roles, and key accomplishments
Darren Amner Marketing
Jan 2025 - Present (10 months)
Build and maintain a personal marketing portfolio and deliver content strategy, SEO, and digital campaigns to grow awareness and nurture leads across education, fintech, and nonprofit clients.
ICEEFT
Jul 2023 - Jun 2024 (11 months)
Developed and executed content strategies and launched the Emotional Health newsletter, boosting open rates and retention while growing YouTube channel and overall digital engagement.
Finhaven Technology
Mar 2022 - Feb 2023 (11 months)
Led content marketing and investor communications for tokenized securities, managing SEO-optimized content and multi-channel campaigns to drive traffic, leads, and strategic partnerships.
DMG Blockchain Solutions
May 2021 - Feb 2022 (9 months)
Directed content creation, social media, and PR initiatives, launched and grew the company YouTube channel, and executed events and investor communications to boost brand awareness.
Coinfield
Jul 2019 - Feb 2021 (1 year 7 months)
Spearheaded brand and content strategy, managed a team of five, launched websites and campaigns, and drove token marketing that raised over $2M and grew social followings significantly.
Headington School
Nov 2017 - Jun 2018 (7 months)
Led content marketing and digital strategies to increase online engagement and inquiries, managing SEO, lead generation campaigns, and promotional video and social advertising.
Degrees, certifications, and relevant coursework
Postgraduate Certificate, Marketing & Journalism
2018 - 2019
Activities and societies: Accelerated journalism training with foundational and advanced courses.
Postgraduate Certificate program covering marketing and journalism foundations to support cohesive marketing strategies and advanced content production.
Postgraduate Diploma, Journalism
2002 - 2004
Grade: Distinction
Postgraduate Diploma program in journalism awarded with distinction for consistently high standards of work.
Software and tools used professionally
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