Open to opportunities

Darren Amner

@darrenamner

Message

Strategic marketing and content leader driving growth for SaaS, fintech, and blockchain.

Canada

Message

What I'm looking for

I seek a senior marketing/content role where I can lead multi-channel strategy, mentor teams, drive measurable growth, and work in collaborative, data-driven environments.

I am a strategic marketing and content leader with 15+ years driving brand growth and engagement across SaaS, fintech, blockchain, education, and nonprofit sectors. I build multi-channel campaigns, shape brand narratives, and deliver measurable results through data-informed strategy.

I have led content and product marketing initiatives that increased summit attendance from 200 to 1,100, raised over $2M for a token sale, and grew social and YouTube audiences across multiple organizations. I specialize in SEO-optimized content, investor and thought-leadership materials, email marketing, and performance optimization.

I collaborate closely with cross-functional teams, mentor marketing staff, and implement analytics-driven improvements to boost awareness, conversion, and customer loyalty. I maintain a personal marketing portfolio site and publish content on marketing trends and fintech innovation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Darren Amner Marketing

Jan 2025 - Present (9 months)

Build and maintain a personal marketing portfolio and deliver content strategy, SEO, and digital campaigns to grow awareness and nurture leads across education, fintech, and nonprofit clients.

Content Strategy SEO Email Marketing Social Media Analytics UX Campaign Planning

Communications Specialist

ICEEFT

Jul 2023 - Jun 2024 (11 months)

Developed and executed content strategies and launched the Emotional Health newsletter, boosting open rates and retention while growing YouTube channel and overall digital engagement.

Content Strategy Email Marketing Newsletter Growth Video Marketing Analytics Social Media

Director of Marketing

Finhaven Technology

Mar 2022 - Feb 2023 (11 months)

Led content marketing and investor communications for tokenized securities, managing SEO-optimized content and multi-channel campaigns to drive traffic, leads, and strategic partnerships.

Content Marketing SEO Investor Relations Event Marketing Social Media Copywriting Campaign Management

Marketing Relations Manager

DMG Blockchain Solutions

May 2021 - Feb 2022 (9 months)

Directed content creation, social media, and PR initiatives, launched and grew the company YouTube channel, and executed events and investor communications to boost brand awareness.

Content Creation PR YouTube Growth Social Media Event Marketing

Head of Marketing

Coinfield

Jul 2019 - Feb 2021 (1 year 7 months)

Spearheaded brand and content strategy, managed a team of five, launched websites and campaigns, and drove token marketing that raised over $2M and grew social followings significantly.

Brand Strategy Team Leadership Email Acquisition Analytics

Digital Marketing Executive

Headington School

Nov 2017 - Jun 2018 (7 months)

Led content marketing and digital strategies to increase online engagement and inquiries, managing SEO, lead generation campaigns, and promotional video and social advertising.

SEO Lead Generation Email Marketing Content Creation Video Production Analytics

Education

Degrees, certifications, and relevant coursework

Langara College

Postgraduate Certificate, Marketing & Journalism

2018 - 2019

Activities and societies: Accelerated journalism training with foundational and advanced courses.

Postgraduate Certificate program covering marketing and journalism foundations to support cohesive marketing strategies and advanced content production.