Darnell Walker
@darnellwalker
Detail-oriented digital marketing professional with expertise in paid media.
United StatesWhat I'm looking for
I am a dedicated digital marketing professional with extensive experience in managing and optimizing paid media campaigns across various platforms, including Meta, Google Ads, LinkedIn, and Pinterest. My recent role as a Paid Media Coordinator at Fors Marsh allowed me to manage over $400,000 in media spend while focusing on performance and targeting. I take pride in my ability to create detailed specsheets and media plans that ensure seamless campaign execution and reporting accuracy.
Throughout my career, I have collaborated with internal teams and vendors to prepare client-facing materials, enhancing communication and project management. My previous experience as a Paid Social Coordinator at Martin Retail Group involved implementing successful paid social media campaigns that significantly increased brand visibility and engagement. I am passionate about leveraging data-driven insights to optimize campaigns and improve client satisfaction.
In addition to my technical skills, I have a strong background in documentation and creative collaboration, which has enabled me to streamline processes and improve efficiency within teams. I am always eager to learn and grow in the digital marketing space, and I am excited about the opportunity to contribute to innovative marketing strategies.
Experience
Work history, roles, and key accomplishments
Paid Media Coordinator
Fors Marsh
Jun 2024 - Jun 2025 (1 year)
Managed and optimized paid media campaigns across Meta, Google Ads, LinkedIn, and Pinterest, overseeing over $400,000 in media spend. Created and maintained detailed spec sheets, UTM tracking links, traffic sheets, and media plans to ensure seamless campaign execution and reporting accuracy.
Paid Social Coordinator
Martin Retail Group
Jan 2024 - Jun 2024 (5 months)
Implemented paid social media campaigns across Facebook, Twitter, Pinterest, TikTok, and LinkedIn using native ad manager interfaces, increasing brand visibility and engagement. Collaborated closely with the creative team to ensure ad alignment with brand guidelines and campaign objectives.
Digital Media Buyer
Martin Retail Group
Oct 2022 - Jan 2024 (1 year 3 months)
Successfully coordinated and executed digital advertising campaigns across 10+ markets using Prisma/Media Ocean, resulting in consistent brand visibility and engagement. Implemented a streamlined invoicing process, reducing discrepancies and ensuring accurate client billing.
Digital Marketing Apprenticeship
Snakybyte Productions
Jun 2022 - Oct 2022 (4 months)
Managed and executed targeted advertising campaigns using Facebook Ads, Google Ads, and Meta Business Suite. Scheduled content, engaged with audiences, and supported community management to improve consistency and performance across social media channels.
Marketing Coordinator
Anywhere Real Estate
Jan 2022 - Oct 2022 (9 months)
Created comprehensive marketing materials including property websites, flyers, mailers, postcards, brochures, and Facebook ads. Provided exceptional customer service to agents, promptly addressing inquiries and ensuring client satisfaction.
Education
Degrees, certifications, and relevant coursework
Lawson State College
Associate of Science, Business Administration and Management
Completed coursework in Business Administration and Management. Gained foundational knowledge in business principles and practices.
DigitalMarketCareer Blueprint
Certificate of Completion, Digital Marketing
Completed the Digital Market Career Blueprint program. Acquired skills in digital marketing strategies and tools.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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