Darnell Walker - Paid Media Coordinator - Fors Marsh | Himalayas
DW
Open to opportunities

Darnell Walker

@darnellwalker

Detail-oriented digital marketing professional with expertise in paid media.

United States

What I'm looking for

I am looking for a dynamic role in digital marketing that fosters creativity and growth, where I can leverage my skills in paid media and campaign management to drive impactful results.

I am a dedicated digital marketing professional with extensive experience in managing and optimizing paid media campaigns across various platforms, including Meta, Google Ads, LinkedIn, and Pinterest. My recent role as a Paid Media Coordinator at Fors Marsh allowed me to manage over $400,000 in media spend while focusing on performance and targeting. I take pride in my ability to create detailed specsheets and media plans that ensure seamless campaign execution and reporting accuracy.

Throughout my career, I have collaborated with internal teams and vendors to prepare client-facing materials, enhancing communication and project management. My previous experience as a Paid Social Coordinator at Martin Retail Group involved implementing successful paid social media campaigns that significantly increased brand visibility and engagement. I am passionate about leveraging data-driven insights to optimize campaigns and improve client satisfaction.

In addition to my technical skills, I have a strong background in documentation and creative collaboration, which has enabled me to streamline processes and improve efficiency within teams. I am always eager to learn and grow in the digital marketing space, and I am excited about the opportunity to contribute to innovative marketing strategies.

Experience

Work history, roles, and key accomplishments

MG

Paid Social Coordinator

Martin Retail Group

Jan 2024 - Jun 2024 (5 months)

Implemented paid social media campaigns across Facebook, Twitter, Pinterest, TikTok, and LinkedIn using native ad manager interfaces, increasing brand visibility and engagement. Collaborated closely with the creative team to ensure ad alignment with brand guidelines and campaign objectives.

MG

Digital Media Buyer

Martin Retail Group

Oct 2022 - Jan 2024 (1 year 3 months)

Successfully coordinated and executed digital advertising campaigns across 10+ markets using Prisma/Media Ocean, resulting in consistent brand visibility and engagement. Implemented a streamlined invoicing process, reducing discrepancies and ensuring accurate client billing.

AE

Marketing Coordinator

Anywhere Real Estate

Jan 2022 - Oct 2022 (9 months)

Created comprehensive marketing materials including property websites, flyers, mailers, postcards, brochures, and Facebook ads. Provided exceptional customer service to agents, promptly addressing inquiries and ensuring client satisfaction.

Education

Degrees, certifications, and relevant coursework

LC

Lawson State College

Associate of Science, Business Administration and Management

Completed coursework in Business Administration and Management. Gained foundational knowledge in business principles and practices.

DB

DigitalMarketCareer Blueprint

Certificate of Completion, Digital Marketing

Completed the Digital Market Career Blueprint program. Acquired skills in digital marketing strategies and tools.

Tech stack

Software and tools used professionally

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